tag:blogger.com,1999:blog-42788805745133530912024-03-13T06:15:28.831-07:00阿今精華文章搜集屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-4278880574513353091.post-51826747076444961132018-02-26T07:15:00.002-08:002018-02-26T07:15:49.926-08:00蜂蜜的功效<div class="MsoNormal" style="background: white; color: #444444; font-size: 15px; letter-spacing: 1px; margin: 0cm 0cm 0pt; word-break: break-all;">
<span style="font-size: small;"><b><span 0pt="" 12.0pt="" arial="" black="" color:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-bidi-font-size:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜的功效及禁忌</span></b><b><span 0pt="" 12.0pt="" arial="" black="" color:="" mso-bidi-font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""><span lang="EN-US"></span></span></b></span></div>
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">[</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">純蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">~</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">最有用的功效就是咳嗽</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">~</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">睡前吃一匙真的有保護喉嚨</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">.</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">氣管之功效</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">~</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">要吃純的喔</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">!</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">蜂蜜不建議加在熱水裡</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">-</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">加在溫水或冷水中不然會破壞蜂蜜的成份</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;">!]</span><br />
<a name='more'></a><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;"></span><br />
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">一</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="">.</span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<div class="MsoNormal" style="background: white; line-height: 18pt; margin: 0cm 0cm 0pt; word-break: break-all;">
<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜是由蜜蜂採集花蜜,經過儲存、釀製、熟化後採出的食品,蜜蜂採集花蜜,按植物的不同,可分為龍眼蜜、荔枝蜜、柑桔蜜、向日葵蜜等,冬天由於植物花期不長,蜜蜂採集多種植物的花蜜混合通稱為冬蜜。另一種將蜂群餵糖採收的蜂蜜,通稱為糖蜜,是不純正、不自然的產品。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜含有</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="">50%~80%</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的果糖、葡萄糖,不經消化可直接被身體吸收,含有蔗糖、多糖、蛋白質、礦物質鐵、鉀、鈣、鎂、銅、錳、磷等,有機酸、活性酶、芳香物質、維生素等營養物質。以同重量糖類蜂蜜所含熱量較黑糖、白糖、冰糖為低,是甜度低熱量的好食品。蜂蜜的品質優劣及成分受蜜源植物種類、採蜜期氣候、養蜂者的管理、及採蜜方式等的影響很大,因此需鑑別蜂蜜的真偽好壞。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜性味甘、平、功可補中益氣、潤肺止咳、潤燥、止痛、解讀、矯位、具有補中緩痛、解毒潤燥的雙向性功能,許多中藥物的炮製及丸類藥物的製作,都需蜂蜜的加入達到功效。以蜜茶來說</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="">─</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜一大匙,水一杯</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="">200C.C</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">,長期服用對便血、便秘、咽痛、慢性支氣管炎、高血壓、心臟病都是不錯的飲品。蜂蜜在古代歐洲常用來治療表層傷口的殺菌及皮膚的生成,在中國古代仕女將蜂蜜調各式中藥用來保養皮膚。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">禁忌方面,蜂蜜很容易受細菌的汙染,例如黴菌及酵母菌或肉毒桿菌等,五歲以下的幼兒由於胃腸功能尚未發展成熟,較容易致病,成人抵抗力佳,服用蜂蜜則不會有問題,另外具有過敏體質者也應先試用,因為蜂蜜中具有人體與不同的酵素,對氣喘、蕁麻疹、異位性皮膚炎、過敏性鼻炎可能會引發過敏反應,有過敏體質者,試用若無任何反應即可安心食用。</span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">二</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="">.</span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜是蜜蜂採集花蜜釀制的,而花是植物的生殖器官,植物的精華大部分聚集於此。蜜蜂採集植物的「精華」,並將自身含有多種分解酶的唾液與其融合,將花蜜中的蔗糖分解為果糖和葡萄糖,再經過蒸發和濃縮,使「精華」更精。蜂蜜除含</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">20%</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的水分外,主要含碳水化合物(其中</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">42%</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">葡萄糖、</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">35%</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">果糖)、</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">12</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">種礦物質、</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">10</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">種維生素、</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">16</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">種酸類等多種營養物質外,還有過氧氫等抗菌物質,再加上它是高糖濃度的粘稠性物質,具有弱酸性,一般病菌不會在此生長繁殖。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<div class="MsoNormal" style="background: white; line-height: 18pt; margin: 0cm 0cm 0pt; word-break: break-all;">
<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜自古以來被視為有滋補作用的中藥之一,《本草綱目》說:「蜂蜜入藥立功有五:清熱也、補中也、解毒也、潤燥也、止痛也。」</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">現代醫學研究結果表明,蜂蜜含葡萄糖和果糖在</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">65</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">%以上,並富含人體必需的多種維生素、氨基酸、礦物質、有機酸和酶等營養成分。由於蜂蜜含有大量易被人體吸收的葡萄糖和果糖及維生素、氨基酸及酶類,故能改善心肌代謝,改善冠脈的血液迴圈。其所含的鐵、銅等微量元素,對貧血病人有輔助療效。它對肝炎、糖尿病(適量食用)及呼吸系統疾病亦有輔助治療作用。蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的潤腸作用在其保健功效中也是很重要的,因為它可通過促進排便而減少毒素在腸內的蓄積,從而起到調理人體內環境的作用。而且蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">大部分由單糖(葡萄糖和果糖)組成,極容易被人體吸收,像老年人、消化力弱、病癒者,都可靠吃蜂蜜獲得豐富的營養。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">美國科學家最近所做的一項研究表明,蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">不僅是一種很好吃的蜜糖,而且還能提高人體內抗氧化物的水平。研究人員通過對蜂蜜成分的分析和研究發現,蜂蜜內所含的一種叫做酚的物質具有抗氧化的特性。酚能夠清除自由基分子,而自由基是人體正常代謝過程中所產生的一種不穩定物質,對血管有破壞作用,同時還會引起</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">DNA</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的突變,導致癌症的發生。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">因此,不妨以</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜作為糖的替代品,在日常的飲食中添加蜂蜜,每天</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">2</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">至</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">4</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">湯匙,如此既不用害怕發福,又可以達到抗氧化、防老化的功效,不失為一個幫助人們提高自身免疫功能的好辦法。此外,食蜂蜜最好方式是用開水沖飲,因為這樣更容易被吸收到血液中,並分送到身體各組織。</span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<b>蜂蜜的鑑定方法</b><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜作為一種保健食品,深受人們青睞。不過,在市場出售的各種蜂蜜中,有一些蜂蜜不是純正的,主要是摻加了糖、水和澱粉。有的蜂蜜含有雜質,質地不純。只要掌握一定鑒別方法,蜂蜜摻假與否是可以鑒別出的。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">1</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">.將蜂蜜滴在白紙上或草紙上,如果蜂蜜漸漸滲開,說明摻有蔗糖和水。摻有糖的蜂蜜其透明度較差,不清亮,呈混濁狀,花香味亦差。摻紅糖的蜂蜜顏色顯深,摻白糖的蜂蜜顏色淺白。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">2</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">.取蜂蜜一湯匙,加入小半杯很濃的涼綠茶水中,如蜂蜜已受重金屬污染,茶水中的某種元素會與蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">中的重金屬起化學反應,生成灰色或褐色、黑色鹽類。顏色越深,說明受重金屬污染的程度也越重。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">3</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">.用燒紅的鐵絲插入蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">中,冒氣的是真蜜,冒煙的有假。用筷子挑起蜂蜜,能拉成長絲的,絲斷會自動回縮且呈球狀者為上品。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">4</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">.將蜂蜜和水按</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">1</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">:</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">5</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的比例混合,放置一天,無沉澱者為佳品。</span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<b>蜂蜜的貯藏</b><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">1</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、適宜的容器:</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜是弱酸性液體,應採用非金屬容器,如用木桶或缸存放。容器要清潔衛生,徹底洗淨擦乾,不帶異味。貯蜜不能過滿,特別是在運輸時要留出</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">25</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">%~</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">30</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">%的空檔,以防蜜汁發酵外溢或受熱振盪時脹破容器,造成損失。蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">要放在乾燥、清潔、通風和無異味的室內,室溫保持</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">5</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">~</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">10</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" mso-bidi-font-family:="" mso-font-kerning:="" serif="">℃</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">2</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、分品種貯藏:</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜種類不一,如紫雲英蜜、油菜花蜜、柑桔花蜜、枇杷花蜜、棗花蜜等。每種蜜有各自的特色和風味,適合各種消費者的需要。因此要分品種貯藏,以保持特色,防止混雜。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">3</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、保持潔淨:</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">潔淨的辦法是將蜂蜜放在較高的大桶內,靜置於溫度較高、乾燥的室內沉澱。沉澱時間視溫度而定,一般</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">20</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" mso-bidi-font-family:="" mso-font-kerning:="" serif="">℃</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">時需</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">3</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">天,</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">35</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" mso-bidi-font-family:="" mso-font-kerning:="" serif="">℃</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">時只需</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">10</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">小時,這時比重大的雜物下沉,純淨的蜜浮在上層,可將純淨蜜撈出另貯。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">4</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、防止發酵:</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜中常有酵母菌存在,不成熟的蜜含量大,最適宜酵母菌的生長。因此貯藏前需處理。即將蜜盛入大口容器內,敞開放在乾燥、通風、溫度在</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">25</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" mso-bidi-font-family:="" mso-font-kerning:="" serif="">℃</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">以上的室內靜置數天,就可蒸發掉多餘的水分,待完全成熟後再貯存。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">5</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、防止吸濕吸味:</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜂蜜的吸濕力很強,即便是成熟蜜也會吸濕發酵,所以保存容器要密封並置於乾燥、通風、室溫</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">5</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">~</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">10</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" mso-bidi-font-family:="" mso-font-kerning:="" serif="">℃</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的室內。室內不可放置有強烈氣體的物品,以防蜂蜜吸收異味。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<b>蜂蜜的功效</b><b> </b><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">1</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、具殺菌消毒作用</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">醫學上的分析已發現到蜂蜜中含有</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">pinocembrin</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">抗菌成分,可以紓解口腔潰瘍,並加速傷口癒合;加上它含高糖分,酸鹼值低,又缺乏提供細菌生長的水分,因此將蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">當做皮膚傷口敷料時,細菌將無法生長,能治療中度的皮膚傷害,特別是燙傷。對蜜糖的殺菌功效,埃及與中東人很早就經常將蜂蜜作為塗抹傷口的外用藥。醫學上也常用蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的抗菌素來抵抗微生物、真菌和防塵,並防止化膿,更常用來做喉糖,以減輕喉嚨發炎產生的乾燥疼痛。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">2</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、可促進睡眠</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">對蜜糖的功效,世界各國也很早就有關於蜜糖治病的記載。有些學者認為,神經衰弱患者,只要在每天睡眠前,口服一湯匙蜜糖(加入一杯涼開水內),可以促進睡眠。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">3</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、保護肝臟顧腸胃</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">蜜糖中含有大量單糖、維他命,對肝臟有良好的保護作用,無論黃疸形成無黃疸肝炎,食用蜜糖以後,飲食不佳,肝病、胃腸功能障礙等疾狀,都能得到顯著改善。目前,蜜糖已被用於多種疾病的治療上,如利用蜜糖滑潤胃腸潰瘍,可以調節胃酸分泌,並使其正常化。</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""></span></div>
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<span 0pt="" 9.5pt="" arial="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif="" style="background-color: white; color: #444444; font-size: 15px; letter-spacing: 1px;"></span><br />
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<span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">4</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">、蜂蜜的護膚作用</span><span 0pt="" 9.5pt="" black="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times=""><br /></span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">經常食用,可以使皮膚白嫩光滑,面容紅潤,還能防止乾裂。用</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">70%</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">的蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">加熱混合</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">30%</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">橄欖油油擦拭皮膚,能防止皮膚乾裂,使皮膚細潤、健美、保持青春的魅力。但是醫生提醒,</span><span 0pt="" 9.5pt="" bf="" color:="" font-size:="" lang="EN-US" mso-fareast-font-family:="" mso-font-kerning:="" new="" roman="" serif="" times="">1</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">歲以下的嬰兒,不可食用蜂蜜</span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-fareast-font-family:="" mso-font-kerning:="" sans-serif=""> </span><span 0pt="" 9.5pt="" arial="" bf="" color:="" font-size:="" mso-ascii-font-family:="" mso-bidi-font-family:="" mso-font-kerning:="" mso-hansi-font-family:="" serif="">,因為嬰兒的消化道未成熟,飲用蜂蜜容易產生中毒的危險</span></div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-74943069594803079912017-03-15T21:23:00.002-07:002017-03-15T21:23:59.551-07:00為什麼投放Facebook廣告看不到效益?<div style="background-color: white; box-sizing: border-box; font-family: SimHei, "Microsoft Yahei"; font-size: 16px; margin-bottom: 10px;">
<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 24px;">為什麼投放Facebook廣告看不到效益?</span></span></div>
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臉書廣告不是中看不中用的<a href="https://imjaylin.com/seo-tool/" style="background: 0px 0px; box-sizing: border-box; color: #1c1c1c; text-decoration: none;">網路行銷工具</a>,但它真的不是魔法製造機,卻有許多廣告主對於Facebook廣告有著不切實際的期望,或者覺得花了錢就能夠像別人一樣有好的結果。</div>
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雖然Facebook為廣告主提供了所需要的工具、功能,但廣告預算依然可能會石沉大海、有去無回,我發現無法發揮廣告效用的原因有以下諸多原因。首先,以下這三個關鍵誤區必須要先避免,否則再高深的廣告操作技巧依然是巧婦難為無米之炊。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">誤區1.產品滿足不了市場需求</span></span></div>
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一個沒有人想要的產品是廣告最大的敗筆,千萬不要以為投放Facebook廣告就能解決這項問題,這是非常異想天開的思維。其他網路行銷方式跟臉書廣告亦是一樣的,它們都不是魔法,問題並不會憑空消失或隱瞞消費者雪亮的眼睛。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">誤區2.不好的品牌聲譽</span></span></div>
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這一點跟產品非常有關係,但也可能來自於你的企業營運出現了問題,例如:客服溝通不佳、不重視消費者反饋、產品有瑕疵卻不能換貨……等等。如果你的品牌有許多不好的聲譽,那麼,這只會讓人看到廣告就聞風喪膽,甚至廣告下方會有不好的批評聲浪阻嚇潛在買家採取行動。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">誤區3.網站使用體驗差</span></span></div>
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事實上,網站經常被忽略其重要性,但它確實是影響購買轉換的關鍵要素,而且有極大的影響。常見錯誤有:沒有手機版、讀取速度慢、操作不易、購買流程複雜化…等等。</div>
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如果能避免以上這三大誤區,這是非常好的開始,不過卻不代表能無往不利,因為以下還有8個常見錯誤原因能挫敗臉書廣告投放效益…</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題1.受眾不對,努力白費</span></span></div>
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這是大多數廣告主的問題,他們以為採用相關興趣就能搞定一切,殊不知興趣遠不如預期的準確,而且如何使用也是一個重要關鍵點。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題2.錯誤的時間遇到對的人</span></span></div>
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也許你的受眾鎖定是對的,無論是年齡、地區、興趣都是正確的決策還是有可能失敗,也就是時間並不融洽阿!</div>
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你覺得這似乎不可能發生是嗎?例如:目標受眾不久前已經買了別家品牌的相似產品,這時他很難再購買你的產品;當然,這只是錯誤情況中的其一情形,不見得都讓你遇上了。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題3.劣質的廣告圖文</span></span></div>
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圖文是廣告本身最好的門面,當你的廣告受眾對廣告沒有任何行為反應時,這可能就反應了這項問題。而沒有任何點擊,自然就不會有好的結果。</div>
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提升廣告圖文品質是增加受眾注意力的絕佳方式,進而提高廣告點擊率、相關性分數,甚至還能降低廣告成本。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題4.廣告出價過低或過高</span></span></div>
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預設情況下,廣告是採用自動出價方式投放,但有些人偏愛採用手動出價來控制出價成本不會過高、或藉此符合他們理想的出價成本。</div>
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我要表達的不是不能採用手動出價,或者採用自動出價就能成功,而是當你設定手動出價過低時,通常會導致受眾觸及範圍過少,甚至跑不動。</div>
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另一方面,有些人想讓廣告跑得更快速而隨意出價或設定過高,這可能也會導致超過所能負荷的成本支出,因而壓縮了利潤空間。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題5.廣告目標類型選擇錯誤</span></span></div>
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在教學或客戶諮詢的過程當中,我最常見到的錯誤就是隨意挑選目標類型,甚至模式、習慣已經固定化,也就是無論他們的廣告目標是什麼,他們一率選用貼文互動。</div>
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其實不同的目標類型有不同的運作機制,而這正是為了協助廣告主更容易達成投放目標,可惜的是很多人選擇忽略其重要性,甚至從沒搞懂他們之間的差異究竟是什麼。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題6.最佳投放效果選擇錯誤</span></span></div>
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如果你的廣告活動目標是希望銷售產品,那麼最理想的情況是選擇轉換次數;如果你想要增加網站流量,就選擇連結點擊次數;如果希望增加貼文互動率,應當選擇貼文互動。</div>
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<img alt="最佳廣告投放效果" class="size-thumbnail aligncenter" data-lazy-loaded="true" height="401" src="https://di6ycos42qkuy.cloudfront.net/wp-content/uploads/2017/03/%E6%9C%80%E4%BD%B3%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%95%88%E6%9E%9C.jpg" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 5px auto; max-width: 100%; vertical-align: middle;" width="500" /></div>
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不同的投放效果都有其註解說明,若仔細查看了解其實不難明白其用處與功能。</div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題7.沒有進行足夠的廣告測試</span></span></div>
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大多數失敗廣告主的問題心態就是想一舉成功、聞名天下眾人知。也就是妄想投放一個廣告就訂單爆量,盡情享受甜蜜的負擔,但實際上,這不是一蹴可幾的事情。</div>
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也許你試過兩三次還沒找到方向,請不要放棄,繼續嘗試,但不要繼續做同樣的事情,廣告測試並非使用固定模式嚐試千百遍,然後期待有好結果發生。</div>
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假如你還不知道如何進行廣告測試,請查看此篇文章:<a href="https://imjaylin.com/ab-test/" style="background: 0px 0px; box-sizing: border-box; color: #1c1c1c; text-decoration: none;">臉書廣告測試技巧</a></div>
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<span style="box-sizing: border-box; font-weight: 700;"><span style="box-sizing: border-box; font-size: 22px;">問題8.沒有追蹤成效和查看數據</span></span></div>
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如果你沒有善加使用Facebook像素,你很容易落入瞎猜的圈套中,可能還會經常猜錯。</div>
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再者,如果你確實地安裝好像素與追蹤代碼,但卻從不去查看和分析數據,或者不知道如何做,那麼這也只是浪費了寶貴有用的數據資料罷了。</div>
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然而,數據指標關注錯誤也是一大問題,我經常被問到這些問題,例如:點擊費用多少才不算過高?點擊率多少才是理想值?相關性分數要多少分才是好的?</div>
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這些數據指標都是重要的,但它們並非是最主要的數據指標,或者說不是用於評斷廣告成敗的唯一關鍵。舉例來說,如果你的廣告目標是銷售產品,你真正需要優先關注轉換率和每次轉化費用,而不是點擊率或相關性。</div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-72875133230147521392017-03-15T21:03:00.003-07:002017-03-15T21:03:36.658-07:0012年來填息率100%!打趴中華電,兩檔收股利又賺價差的「定存成長股」<br />
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圖片來源:dreamstime</div>
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在近年台股市場中,如果沒有持有幾檔「定存股」,投資人似乎就落伍了。的確,在台灣產業轉型困難的背景下,不難理解能穩定獲利並配發股利的「定存股類型企業」是多麽吸引人。</div>
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<strong><span style="font-size: 18px;">定存股要能「填權息」才算數</span></strong></div>
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傳統上大家挑定存股是以「殖利率」或「過往股利配發紀錄」為篩選標準。這樣的選擇依據並沒有錯,因為殖利率代表的是資金投入後能有多少百分比的股利回饋,而「過往股利配發紀錄」則是初步判斷公司股利發放的穩定度。但別忘了,定存股並不是「定存」、「殖利率」也非「定存利率」,除權息後要填權息才算真正把股利放到口袋,讀者朋友是否研究過你手上的定存股能填權息的機率有多少?</div>
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<strong><span style="font-size: 18px;">中鋼、中華電填權息率不到8成</span></strong></div>
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過往提到「定存股」,一定少不了中鋼(2002)和中華電(2412)這兩大企業。攤開過去除權息紀錄,這兩檔皆連續10年以上配發股利,果然名不虛傳。不過以「填權息成功率」重新檢視,發現<strong><span style="color: #b48700;">中華電過去12年(2003~2015)的填權息成功率只有77%、中鋼更是僅有69%,意思就是你要有持股10年中會有2到3年,是處於賺了股息卻賠了價差的狀態。</span></strong></div>
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中華電近12年填權息相關資料統計。資料來源:Android權息王(統計至2016/6/16)</div>
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中鋼近12年填權息相關資料統計。資料來源:Android權息王(統計至2016/6/16)</div>
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<span style="font-size: 18px;"><strong>「定存股成長股」才具有高填權息成功率</strong></span></div>
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那容易填權息的股票有什麼特性?答案是成長性,當一家企業股票能持續成長才能讓EPS(每股盈餘)持平甚至是成長,如果企業沒成長,配發的股票股利反而會稀釋EPS,導致填權息之路更加顛簸。因此<strong><span style="color: #b48700;">買定存股不如買「定存股成長股」,當公司兼具成長性才能增加填權息機率。</span></strong><span style="color: #b48700;"><strong>在生活消費概念股中,我發現兩家連續十二年填權息的公司,這兩家公司分別是清潔用品大廠花仙子(1730)跟保全龍頭中保(9917)。</strong></span></div>
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<span style="font-size: 18px;"><strong>花仙子三大類產品,盤據台灣市場冠軍</strong></span></div>
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只要到大賣場,消費者一定會對「克潮靈」、「去味大師」和「好神拖」有印象,這些產品分別在台灣的除濕(80%)、芳香(50%)、旋轉拖把(70%)市占高居第一,但你知道這些都是花仙子旗下的明星產品嗎?</div>
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屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-46914828709241517472017-03-15T20:41:00.003-07:002017-03-15T20:41:57.544-07:00如何買房不用錢 一篇文章搞懂銀行貸款<div class="_5x46" style="background-color: white; color: #1d2129; font-family: Helvetica, Arial, sans-serif; font-size: 13px; margin-bottom: 11px;">
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<a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/%E5%A6%82%E4%BD%95%E8%B2%B7%E6%88%BF%E4%B8%8D%E7%94%A8%E9%8C%A2?source=feed_text&story_id=287853554971231" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration: none;"><span class="_5afx" style="direction: ltr; font-family: inherit; unicode-bidi: isolate;"><span aria-label="主題標籤" class="_58cl _5afz" style="color: #4267b2; font-family: inherit; unicode-bidi: isolate;">#</span><span class="_58cm" style="font-family: inherit;">如何買房不用錢</span></span></a> 一篇文章搞懂銀行貸款<br />現在時機歹歹<br />大家買東西都要貨比三家買便宜<br />那房子怎麼買便宜,甚至不用拿到錢呢?<br />這是很多專業級投資客的不傳之密啊!!<br />今天一次跟大家分享</div>
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<a name='more'></a><br />買房子不用拿錢的關鍵是:從銀行貸出買房全部的金額,讓銀行連頭期款都幫你出了!!<br />這看似很困難,但我們下文就為你做深入分析,一步一步教你達成<br />
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首先,買房子你會遇到以下幾種價格<br />房仲開價、屋主底價、市場成交價、銀行鑑價<br />一般書籍都教我們出開價的七成,或用實價登陸來殺價<br />用大家都在用的方法 絕對不會讓你買到不用頭期款的房子</div>
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假設你要買A社區,你要知道”銀行鑑價”是多少<br />所以這要跟銀行行員保持好關係,事前先問!!<br />或看屋完後,"拿謄本"請銀行貸款部幫你做估價</div>
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一般銀行放款的成數是鑑價的八成,所以你知道鑑價後,就拿鑑價的八成去出價。用這個價位去出價,能保護你不買貴!!如果市價1200萬,鑑價1000萬,你能買到800萬,而這800萬還都是從銀行搬出來的,你並未動到自己的帳戶$$,這樣會非常漂亮!</div>
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再來,就是”你本身的條件”<br />銀行對你的評分高低,也會大大影響貸款條件的<br />你的定存金額、信用卡是否都按期繳款、有無信貸或其他帶、工資收入、公司規模(500大企業加分)等等,這裡的細節不方便公開,想知道的朋友請分享這篇文章,然後私訊小編~有一張秘密清單!!</div>
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<a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/%E8%A6%81%E8%B2%B8%E6%AC%BE%E5%AF%86%E7%A7%98%E6%AD%A6%E5%99%A8%E8%AB%8B%E5%88%86%E4%BA%AB%E6%AD%A4%E6%96%87%E5%BE%8C%E7%A7%81%E8%A8%8A%E5%B0%8F%E7%B7%A8?source=feed_text&story_id=287853554971231" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration: none;"><span class="_5afx" style="direction: ltr; font-family: inherit; unicode-bidi: isolate;"><span aria-label="主題標籤" class="_58cl _5afz" style="color: #4267b2; font-family: inherit; unicode-bidi: isolate;">#</span><span class="_58cm" style="font-family: inherit;">要貸款密秘武器請分享此文後私訊小編</span></span></a></div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
總結買房技巧<br />1.專業--讓仲介站你這邊,報好物件給你<br />2.認識銀行貸款部門--掌握銀行鑑價眉角<br />3.100%熟悉你的區域<br />4.學會議價談判技巧<br />5.搞好自己的貸款條件<br />6.持續看、大量看,有機會就出手</div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
<a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/%E4%B8%BB%E9%A1%8C%E9%96%B1%E8%AE%80?source=feed_text&story_id=287853554971231" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration: none;"><span class="_5afx" style="direction: ltr; font-family: inherit; unicode-bidi: isolate;"><span aria-label="主題標籤" class="_58cl _5afz" style="color: #4267b2; font-family: inherit; unicode-bidi: isolate;">#</span><span class="_58cm" style="font-family: inherit;">主題閱讀</span></span></a><br />1.台中到底能不能買?該買幾年屋?<br /><a class="profileLink" href="https://www.facebook.com/141481182941803/photos/a.141601586263096.1073741828.141481182941803/281174078972512/?type=3" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration: none;">https://www.facebook.com/141481182941803/photos/a.141601586263096.1073741828.141481182941803/281174078972512/?type=3&theater</a></div>
<div style="font-family: inherit; margin-bottom: 6px; margin-top: 6px;">
2.裝潢預算怎麼抓?<br /><a class="profileLink" href="https://www.facebook.com/141481182941803/photos/a.141601586263096.1073741828.141481182941803/272051036551483/?type=3" style="color: #365899; cursor: pointer; font-family: inherit; text-decoration: none;">https://www.facebook.com/141481182941803/photos/a.141601586263096.1073741828.141481182941803/272051036551483/?type=3&theater</a></div>
<div style="display: inline; font-family: inherit; margin-top: 6px;">
如果你希望了解更多,歡迎參加每月小聚會或未來富豪居舉辦的看屋團囉^^</div>
</div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-33074323129098799292017-03-08T18:42:00.001-08:002017-03-08T18:42:48.427-08:00Responsive Table .<br />
<br />
https://codepen.io/geoffyuen/pen/FCBEg<br />
<br />
via:<br />
https://www.facebook.com/groups/wordpresstw/permalink/1545937268767041/屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-91622486046724121162017-03-02T00:48:00.000-08:002017-03-02T00:48:10.783-08:00wordpress圖片相關外掛<br />
<br />
<h5 style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 18px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 24px; margin: 0px 0px 15px; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">8. ImageInject</span></h5>
<div style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
<a href="https://tah.wordpress.org/plugins/wp-inject/" style="border: 0px; color: #d6061c; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">ImageInject</a>這個plugin可以讓你在頁面裡完成找圖的工作,它從Flickr超過2億張圖片、Pixbay超過15萬張高品質的圖片任你挑選。此外還可以一次插入多張圖片、選擇圖片的大小、省去Wordpress媒體庫的空間、以圖片搜尋比較關鍵字為你圖片需求找出最佳的比對結果。</div>
<div style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
<img src="http://14608-presscdn-0-26.pagely.netdna-cdn.com/wp-content/uploads/2017/02/img_58ae995114048.png" /></div>
<div id="mKawzqx" style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
</div>
<div style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
<br /></div>
<a name='more'></a><br />
<h5 style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 18px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 24px; margin: 0px 0px 15px; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">9. OnePress Image Elevator</span></h5>
<div style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
<a href="https://tah.wordpress.org/plugins/image-elevator/" style="border: 0px; color: #d6061c; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">OnePress Image Elevator</a>這個小工具讓使用者可以直接將在其他頁面上的圖複製之後,貼在內文中,不需另外儲存檔案後才上傳至媒體庫,這可以省下非常多儲存檔案後再上傳的時間。</div>
<div id="ANpiNBZ" style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
<img src="http://14608-presscdn-0-26.pagely.netdna-cdn.com/wp-content/uploads/2017/02/img_58ae9a0d6b35c.png" /></div>
<div id="ANpiNBZ" style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
<br /></div>
<div id="ANpiNBZ" style="background-color: white; border: 0px; color: #4c5055; font-family: "Noto Sans", Arial, Tahoma, sans-serif; font-size: 15px; font-stretch: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 15px; padding: 0px; vertical-align: baseline;">
via:http://transbiz.com.tw/wordpress-plugin-%E6%8E%A8%E8%96%A6/</div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-91962207590452241142017-03-02T00:32:00.001-08:002017-03-02T00:32:39.802-08:00 Buffer排程分享<div style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: "Droid Sans", Arial, Verdana, 文泉驛正黑, "WenQuanYi Zen Hei", 黑體, "Heiti TC", 微軟正黑體, "Microsoft Jhenghei", sans-serif; font-size: 16px; list-style: none; margin-bottom: 20px; outline: 0px; padding: 0px;">
1. <a href="https://blog.dcplus.com.tw/?p=12970&utm_source=dcplus.com.tw&utm_medium=referral&utm_content=19153&utm_campaign=dcplus" style="background: transparent; border: 0px; box-sizing: border-box; color: #444444; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="border: 0px; box-sizing: border-box; color: red; list-style: none; margin: 0px; outline: 0px; padding: 0px;">Buffer</span></a></div>
<div style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: "Droid Sans", Arial, Verdana, 文泉驛正黑, "WenQuanYi Zen Hei", 黑體, "Heiti TC", 微軟正黑體, "Microsoft Jhenghei", sans-serif; font-size: 16px; list-style: none; margin-bottom: 20px; outline: 0px; padding: 0px;">
我們發現 <a href="https://blog.dcplus.com.tw/?p=12970&utm_source=dcplus.com.tw&utm_medium=referral&utm_content=19153&utm_campaign=dcplus" style="background: transparent; border: 0px; box-sizing: border-box; color: #444444; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">Buffer</a> 是讓你在 Twittier、Facebook、Google+和 LinkedIn 這些社群媒體通路上分享內容最容易的方式,你可以安排貼文在理想的時間內發布<span style="border: 0px; box-sizing: border-box; color: #222222; list-style: none; margin: 0px; outline: 0px; padding: 0px;">(或</span>讓 Buffer 決定哪個時間點最好<span style="border: 0px; box-sizing: border-box; color: #222222; list-style: none; margin: 0px; outline: 0px; padding: 0px;">)</span>,<span style="border: 0px; box-sizing: border-box; color: black; list-style: none; margin: 0px; outline: 0px; padding: 0px;">你也可以直接從工具裡面的儀表板上 re-buffer 再次分享以前的內</span>容。</div>
<a name='more'></a><br />
<div style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: "Droid Sans", Arial, Verdana, 文泉驛正黑, "WenQuanYi Zen Hei", 黑體, "Heiti TC", 微軟正黑體, "Microsoft Jhenghei", sans-serif; font-size: 16px; list-style: none; margin-bottom: 20px; outline: 0px; padding: 0px;">
<a href="http://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2014/11/content21.jpg" style="background: transparent; border: 0px; box-sizing: border-box; color: #333333; list-style: none; margin: 0px; outline: 0px; padding: 0px; transition: all 0.2s ease-in-out;"><img alt="content distribution" class="aligncenter size-full wp-image-20042" height="400" src="http://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2014/11/content21.jpg" style="border: 0px; box-sizing: border-box; clear: both; display: block; height: auto; list-style: none; margin: 5px auto; max-width: 100%; outline: 0px; padding: 0px; vertical-align: middle;" width="600" /></a></div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-47025710405770525582017-02-22T20:34:00.004-08:002017-02-22T20:34:58.788-08:00有插件可以做到插入相片時,會使用自動設定嗎?<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;">回覆社團:</span><a href="https://www.facebook.com/groups/wordpresstw/permalink/1529719560388812/" style="background-color: white; box-sizing: border-box; color: #4078c0; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px; text-decoration: none;">https://www.facebook.com/groups/wordpresstw/permalink/1529719560388812/</a><span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"> 「想請教一下大家,有插件可以做到插入相片時,會使用自動設定嗎? 就是插入後為 width="auto" height="auto" 而不是數字」的問題</span><br />
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"></span><br />
<a name='more'></a><br /><br />
<table class="highlight tab-size js-file-line-container" data-tab-size="8" style="background-color: white; border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; color: #333333; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 14px; tab-size: 8;"><tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;"><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC1" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-pse" style="box-sizing: border-box;"><?php</span><span class="pl-s1" style="box-sizing: border-box;"></span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="2" id="file-answer_media_send_to_editor-php-L2" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC2" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;">add_action( <span class="pl-s" style="box-sizing: border-box; color: #183691;"><span class="pl-pds" style="box-sizing: border-box;">'</span>media_send_to_editor<span class="pl-pds" style="box-sizing: border-box;">'</span></span>, <span class="pl-s" style="box-sizing: border-box; color: #183691;"><span class="pl-pds" style="box-sizing: border-box;">'</span>mxp_before_insert_media<span class="pl-pds" style="box-sizing: border-box;">'</span></span>);</span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="3" id="file-answer_media_send_to_editor-php-L3" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC3" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;"></span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="4" id="file-answer_media_send_to_editor-php-L4" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC4" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;"><span class="pl-k" style="box-sizing: border-box; color: #a71d5d;">function</span> <span class="pl-en" style="box-sizing: border-box; color: #795da3;">mxp_before_insert_media</span>(<span class="pl-smi" style="box-sizing: border-box;">$html</span>, <span class="pl-smi" style="box-sizing: border-box;">$id</span>, <span class="pl-smi" style="box-sizing: border-box;">$attachment</span>) {</span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="5" id="file-answer_media_send_to_editor-php-L5" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC5" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;"> <span class="pl-c" style="box-sizing: border-box; color: #969896;"><span class="pl-c" style="box-sizing: border-box;">//</span>此方法針對全媒體,不只有圖片</span></span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="6" id="file-answer_media_send_to_editor-php-L6" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC6" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;"> <span class="pl-smi" style="box-sizing: border-box;">$html</span> <span class="pl-k" style="box-sizing: border-box; color: #a71d5d;">=</span> <span class="pl-c1" style="box-sizing: border-box; color: #0086b3;">preg_replace</span>(<span class="pl-sr" style="box-sizing: border-box; color: #183691;"><span class="pl-pds" style="box-sizing: border-box;">'/</span>width="(<span class="pl-cce" style="box-sizing: border-box; color: #63a35c; font-weight: bold;">\d</span><span class="pl-k" style="box-sizing: border-box; color: #a71d5d;">+</span>)"<span class="pl-pds" style="box-sizing: border-box;">/i'</span></span>, <span class="pl-s" style="box-sizing: border-box; color: #183691;"><span class="pl-pds" style="box-sizing: border-box;">'</span>width="auto"<span class="pl-pds" style="box-sizing: border-box;">'</span></span>, <span class="pl-smi" style="box-sizing: border-box;">$html</span>);</span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="7" id="file-answer_media_send_to_editor-php-L7" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC7" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;"> <span class="pl-smi" style="box-sizing: border-box;">$html</span> <span class="pl-k" style="box-sizing: border-box; color: #a71d5d;">=</span> <span class="pl-c1" style="box-sizing: border-box; color: #0086b3;">preg_replace</span>(<span class="pl-sr" style="box-sizing: border-box; color: #183691;"><span class="pl-pds" style="box-sizing: border-box;">'/</span>height="(<span class="pl-cce" style="box-sizing: border-box; color: #63a35c; font-weight: bold;">\d</span><span class="pl-k" style="box-sizing: border-box; color: #a71d5d;">+</span>)"<span class="pl-pds" style="box-sizing: border-box;">/i'</span></span>, <span class="pl-s" style="box-sizing: border-box; color: #183691;"><span class="pl-pds" style="box-sizing: border-box;">'</span>height="auto"<span class="pl-pds" style="box-sizing: border-box;">'</span></span>, <span class="pl-smi" style="box-sizing: border-box;">$html</span>);</span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="8" id="file-answer_media_send_to_editor-php-L8" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC8" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;"> <span class="pl-k" style="box-sizing: border-box; color: #a71d5d;">return</span> <span class="pl-smi" style="box-sizing: border-box;">$html</span>;</span></td></tr>
<tr style="box-sizing: border-box;"><td class="blob-num js-line-number" data-line-number="9" id="file-answer_media_send_to_editor-php-L9" style="box-sizing: border-box; color: rgba(0, 0, 0, 0.298039); cursor: pointer; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; min-width: 50px; padding: 0px 10px; text-align: right; user-select: none; vertical-align: top; white-space: nowrap; width: 50px;"></td><td class="blob-code blob-code-inner js-file-line" id="file-answer_media_send_to_editor-php-LC9" style="box-sizing: border-box; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; line-height: 20px; overflow: visible; padding: 0px 10px; position: relative; vertical-align: top; white-space: pre; word-wrap: normal;"><span class="pl-s1" style="box-sizing: border-box;">}</span></td></tr>
</tbody></table>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #333333; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 14px;">把</span><br style="background-color: white; box-sizing: border-box; color: #333333; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 14px;" /><code style="background-color: rgba(0, 0, 0, 0.0392157); border-radius: 3px; box-sizing: border-box; color: #333333; font-family: SFMono-Regular, Consolas, "Liberation Mono", Menlo, Courier, monospace; font-size: 12px; margin: 0px; padding: 0.2em 0px;"><?php</code><br style="background-color: white; box-sizing: border-box; color: #333333; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 14px;" /><span style="background-color: white; color: #333333; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 14px;">以下整段,貼到正在使用的佈景主題下的 functions.php 最後面即可</span><br />
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>
<span style="background-color: white; color: #666666; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 16px;"><br /></span>屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-8792643020451922262017-02-22T00:47:00.000-08:002017-02-22T00:47:06.306-08:00中小企業如何經營自然流量以及外部連結建構?<blockquote style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
透過網站外部連結的建立(Link Building)提升SEO及自然流量(Organic Traffic),<wbr></wbr>往往是中小企業最具挑戰性的網路行銷任務之一,<wbr></wbr>來自英國的Marcus Millerdez 是擅長SEO及PPC的資深顧問,他在Search Engine Land上分享了些不錯的經驗,以下與大家分享。</blockquote>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
網站頁面的優化是所有中小企業網站都必須先做好基底工作(<wbr></wbr>所有頁面Title / h1 / h2 / h3 / strong / 文字 / 標題 / 內部連結 / 圖片…等等),接下來,外部連結的建構有哪些步驟:</div>
<a name='more'></a><br />
<h2 style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif;">
一、為你的目標客群創造有價值的內容</h2>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
該建立什麼內容? 比如說:</div>
<ul style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
<li style="margin-left: 15px;"><strong>行銷公司網站:</strong>傳統產業需要做網路行銷嗎?</li>
<li style="margin-left: 15px;"><strong>二手機車網站:</strong>購買二手機車時應該要注意什麼?</li>
<li style="margin-left: 15px;"><strong>沙發訂做網站:</strong>為什麼要訂做沙發?</li>
<li style="margin-left: 15px;"><strong>銑刀網站:</strong>如何選擇適用的銑刀?</li>
</ul>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
最關鍵的一點是,標題以及內容必須要包括你想要擁有好排名的<strong class="m_5839989005075929085red">“<wbr></wbr>商業關鍵字"</strong>(每月搜尋量不能過低,建議最少在500以上),<wbr></wbr>文章寫好後必須發佈在你的網站中,<wbr></wbr>這個內容也必須是你的客戶在購買 商品/服務 時會有的疑問。</div>
<h2 style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif;">
二、在相關的網站中分享此篇內容</h2>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
你必須要確定你選擇的網站是與你的文章具有高度相關性,<wbr></wbr>這是為了要確保連結是自然而相關的,<wbr></wbr>該網站擁有真正在瀏覽的使用者,<wbr></wbr>而不是只為了SEO的目的而把文章四處張貼,<wbr></wbr>當你的這篇文章對你的客戶是確切有幫助的,<strong class="m_5839989005075929085red">你把文章分享到相關網<wbr></wbr>站不應該令人覺得奇怪或反感。</strong></div>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
一個外部連結建構策略成功有以下幾項因素:</div>
<ol style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
<li style="margin-left: 15px;">建立一個你的 商品/服務 使用者<strong>會感興趣的內容</strong>。<br />EX:如"為什麼要訂做沙發"</li>
<li style="margin-left: 15px;">接著建立一系列和第1項<strong>相關的文章</strong>。<br />EX:如"訂做沙發材質選擇的重要性" / “訂做沙發後要如何保養"</li>
<li style="margin-left: 15px;">使用描述性的描點文字(連結TITLE)來連結到你的主內容中。<br />EX:如在第2項談到"訂做沙發"時,可建置連結到該內容中,<wbr></wbr>連結的TITLE可以使用"為什麼要訂做沙發"</li>
</ol>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
大家往往會有疑問,我可以把文章貼在哪裡? 你可以試著:</div>
<ol style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
<li style="margin-left: 15px;">使用<strong>Google快訊(Google Alert)</strong>追蹤跟你公司息息相關的重要關鍵字(EX:沙發訂做 / 單人沙發 / 三人沙發,搜尋量亦不能過少),"數量"的設定建議設為"<wbr></wbr>所有結果","來源"設為"自動"即可。接下來,<wbr></wbr>只要網路上有新產生的網頁,只要和你的關鍵字詞相關時,<wbr></wbr>你就會收到通知,並可用之於:<ul>
<li style="margin-left: 15px;">觀察產業動態</li>
<li style="margin-left: 15px;">觀察競爭對手動態</li>
<li style="margin-left: 15px;">挖掘出適合分享你撰寫文章的地方</li>
<li style="margin-left: 15px;">找出有在討論你的產業相關資訊的地方</li>
</ul>
</li>
<li style="margin-left: 15px;">在Facebook中搜尋你的"關鍵字",<wbr></wbr>同樣可以觀察網路熱門的資訊以及相關的資訊,<wbr></wbr>或許你可以在其中找到與你的產業相關的社團。</li>
</ol>
<h2 style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif;">
三、文末加強關聯</h2>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
在文末,你可以加入以下文字(同樣以沙發訂做為例):</div>
<blockquote style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
希望這篇文章可以對你在訂做沙發時能有所幫助,<wbr></wbr>如果你有任何的問題,或希望瞭解更多相關的資訊,<wbr></wbr>歡迎透過Line或是Facebook與我們取得聯繫。</blockquote>
<div style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
這在文末貼這樣的內容,<wbr></wbr>是因為相信你所撰寫的內容對消費者是有幫助的,<wbr></wbr>我們所觀注的是透過分享有價值的內容,來與市場建立聯繫。</div>
<h2 style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif;">
四、其它疑問</h2>
<ol style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
<li style="margin-left: 15px;"><strong>不知道要寫什麼</strong><br />如果你不知道要建立怎麼樣的內容,<wbr></wbr>你可以試著在Google中搜尋你的關鍵字詞,<wbr></wbr>瀏覽出現在前3頁的網頁,你就會知道搜尋該字詞的使用者,<wbr></wbr>想要瞭解什麼事情。</li>
<li style="margin-left: 15px;"><strong>文章的品質是一切</strong><br />你必須要非常注重文章的品質,你所建立的內容,<wbr></wbr>當發佈在網站中你自已都應該要認為你所寫的內容對使用者是有幫助<wbr></wbr>的,當你建立內容純粹只是為了排名,<wbr></wbr>那麼你的網站在搜尋引擎未來的排名很可能汲汲可危。</li>
<li style="margin-left: 15px;"><strong>建立文章的數量</strong><br />作為一個中小企業,我不建議你一開始就試著大量的產出內容,<wbr></wbr>先試著一個月寫一篇,並努力的推廣它,<wbr></wbr>相信只要你能夠連續做12個月,<wbr></wbr>你們公司在消費者間會愈來愈有影響力。</li>
<li style="margin-left: 15px;"><strong>還是不知道要把文章分享到哪裡</strong><br />你需要僅記的是,即使你今天文章沒有分享到任何地方,<wbr></wbr>但只要你能夠持續不斷的寫出連你都覺得對消費者有幫助的內容,<wbr></wbr>你的網站自然流量就必然會向上成長。</li>
</ol>
<hr style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;" />
<span id="m_5839989005075929085more-1151" style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;"></span><span style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;"></span><br />
<blockquote style="background-color: white; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px;">
<h2 style="margin-top: 15px !important;">
總結:</h2>
中小企業在營運網路行銷時,<strong class="m_5839989005075929085red">SEO是必須要做的一個環節</strong>,<wbr></wbr>為什麼呢?因為SEO的領域是一個平等的世界,<wbr></wbr>它是一個你可以透過更加的努力,讓小蝦米絕不輸給大鯨魚的世界,<wbr></wbr>只要你從每個月1~2萬元投入關鍵字廣告,利用Google Analytics為你為分析並增進成效,<wbr></wbr>再透過SEO以及FB等管道引導進優質流量,<wbr></wbr>你的網路行銷成效絕對會遠超過你所想像。</blockquote>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-16224772664065046892017-02-20T19:06:00.003-08:002017-02-20T19:06:46.154-08:00看文案不看寫什麼,要看讓人想起什麼<h1 class="name post-title entry-title" itemprop="itemReviewed" itemscope="" itemtype="http://schema.org/Thing" style="background-color: white; border: 0px; box-sizing: border-box; color: #103259; font-family: arial, Georgia, 文泉驛正黑, "WenQuanYi Zen Hei", 黑體, "Heiti TC", 微軟正黑體, "Microsoft Jhenghei", serif; font-size: 28px; font-weight: 400; line-height: 1.1; list-style: none; margin: 21px 0px 10px; outline: 0px; padding: 0px;">
<span itemprop="name" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">看文案不看寫什麼,要看讓人想起什麼|林育聖</span></h1>
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<span class="post-meta-author" style="border: 0px; box-sizing: border-box; display: inline-block; list-style: none; margin: 0px 15px 0px 0px; outline: 0px; padding: 0px;"><span class="fa fa-user" style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; display: inline-block; font-family: FontAwesome; font-size: inherit; font-stretch: normal; line-height: 1; list-style: none; margin: 0px 5px 0px 0px; outline: 0px; padding: 0px; text-rendering: auto;"></span><a href="https://blog.dcplus.com.tw/author/moinwawagmail-com" style="background: transparent; border: 0px; box-sizing: border-box; color: #888888; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" title="">文案的美負責人 林育聖</a></span> <span class="tie-date" style="border: 0px; box-sizing: border-box; display: inline-block; list-style: none; margin: 0px 15px 0px 0px; outline: 0px; padding: 0px;"><span class="fa fa-clock-o" style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; display: inline-block; font-family: FontAwesome; font-size: inherit; font-stretch: normal; line-height: 1; list-style: none; margin: 0px 5px 0px 0px; outline: 0px; padding: 0px; text-rendering: auto;"></span>2017-02-16</span> <span class="post-cats" style="border: 0px; box-sizing: border-box; display: inline-block; list-style: none; margin: 0px 15px 0px 0px; outline: 0px; padding: 0px;"><span class="fa fa-folder" style="-webkit-font-smoothing: antialiased; border: 0px; box-sizing: border-box; display: inline-block; font-family: FontAwesome; font-size: inherit; font-stretch: normal; line-height: 1; list-style: none; margin: 0px 5px 0px 0px; outline: 0px; padding: 0px; text-rendering: auto;"></span><a href="https://blog.dcplus.com.tw/category/marketing-knowledge/starter" rel="category tag" style="background: transparent; border: 0px; box-sizing: border-box; color: #888888; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;">創業初心者</a></span></div>
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我不特別說文案好壞,原因之前<span style="border: 0px; box-sizing: border-box; color: grey; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><a href="http://www.copywriter.com.tw/teaching/detail/%E6%96%87%E6%A1%88%E5%88%9D%E5%AD%B8%E8%80%85%E6%89%8D%E5%95%8F%E5%A5%BD%E5%A3%9E%EF%BC%8C%E5%B0%88%E6%A5%AD%E5%8F%AA%E8%AA%AA%E5%88%A9%E5%BC%8A%E3%80%82%EF%BD%9C%E6%96%87%E6%A1%88%E8%A7%80%E5%BF%B5.html" style="background: transparent; border: 0px; box-sizing: border-box; color: grey; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">【文案初學者才問好壞,專業只說利弊。】</a></span>已經提過了。</div>
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因此我們今天來說說,如何看一則文案是否合適。到底我們該怎麼判斷一個文案適不適合呢?當然不是看字面上的意思,而是要<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">看這一則文案,能夠喚起人們什麼記憶。</strong>我在上課的時,教到如何寫產品文案,都是教一種方法:<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;">要讓人心中有畫面</span>。</strong>意即就是要能夠讓人看到你的文案,然後想到些什麼。</div>
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很多人寫的文案,不是表達得太清楚,就是說得太模糊,這兩種都是極端了些,缺少了想像空間。</div>
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<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;">寫得太過清楚的,有好處就是讓人容易瞭解,但也就是這樣一翻兩瞪眼,沒有能夠讓人留下思考空間。</span></strong></div>
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<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;">寫得太過模糊的,好處就是可以讓人各自解釋,但也就因為如此,所以很可能看的人想到的,跟你想要說的是不一樣的結果。</span></strong></div>
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舉例來說,當你寫到的是關於具體事物的形容,比如說顏色、形狀等。你可以直接寫:黃色的衣服、鮮黃色的外套。也可以轉彎寫:顯眼的搭配,閃亮的色彩。但比較合適的寫法,應屬針對場景來寫:宴會小外套、商務搭配款。因為場景會讓人聯想起整個情境,並套用到消費者自己的狀態。</div>
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價錢也是這樣的道理。</div>
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你可以直接寫:特價2999元、下殺7折。也可以轉彎寫:不用3000元,買到賺到。</div>
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但比較合適的寫法,<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">應屬能夠聯想到差距的數字</strong>:保固三年,每天不用3塊錢。今天買、省200。這都是比較合適的寫法,主要在於這種寫法可以<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">幫助增加想像空間,並用消費者自己代入自己的狀態</strong>。</div>
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很多人寫文案很硬,要把場景寫很滿,想要直接創造出整個場景,這樣的文案需要有很高的功力,在字裡行間之間能夠直接建構出一個場景,有如小說般的寫法。有些人寫文案則很軟,充滿了各種形容詞與狀態語句,讓人好像看到了什麼,卻又不知道在說些什麼,這樣的文案像青春的詩一般,略顯過愁,卻乏而無味。</div>
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我常說,學習文案時,要多去看別人寫的東西。不是去看他們怎麼用字寫什麼,而<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">是去看這一句文案,你看完後會想起什麼</strong></span>。</div>
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如果想起的東西,跟你要得很像,那<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">這樣的文案可以學起來</strong>,甚至這種句型可以抄起來,以後可以用。這才是看別人文案的目地,而不是只看俏皮話而已。因此很多時候,<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">你看起來很普通的文案,但是效果卻特別好,那就是一則好文案,因為那文案可以讓人想到要行動。</strong></div>
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<img alt="文案, 產品文字, 宣傳" class="vc_single_image-img attachment-full" height="450" src="https://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2017/02/14133656/2GYB1NSBQG.jpg" style="border: 0px; box-sizing: border-box; height: auto; list-style: none; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: top;" width="800" /></div>
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文案是有影響力的文字,要是你的文案沒辦法影響人們的思考甚至是行動的話,那也不過是填字而已。文案做為承載產品的信念,傳達開發者的用心之外,還必須是能夠貼近消費者的生活,深入使用者的意識。</div>
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<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">看文案就好像在挑女朋友一樣。</strong></span></div>
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外表什麼的,需要化妝技巧,努力打扮就可以做得不錯,但是並不是相處最重要的事。而是要挑一個,當你看到這個女孩子時,你就會想要跟她一起共渡春夏秋冬,床上廚下廳內房外的一起過的人。</div>
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<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;">外表只是工具,內在才是涵義。</span></strong></div>
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多用心來體會文案,就不會被文字給矇閉了雙眼。</div>
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屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-25034274692253193582017-02-16T19:14:00.000-08:002017-02-16T19:14:30.553-08:002016 年 Google 移除 17 億個「壞」廣告,比 2015 年多出一倍<div style="background: rgb(255, 255, 255); border: 0px; clear: both; color: #444444; font-family: 微軟正黑體, Arial, STHeiti, "Sans Serif"; font-size: 16.5px; line-height: 2.1 !important; margin-bottom: 20px; outline: 0px; padding: 0px; text-indent: 2em; vertical-align: baseline;">
Google 公布年度打擊壞廣告報告, 2016 年移除的廣告達 17 億個,比 2015 年的 7.8 億個遠超過一倍,可見壞廣告成長之快,如果一秒清除一個壞廣告要清 50 年之久,但 Google 表示,他們的系統能快速的偵測並處理這些壞廣告。</div>
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Google 報告中所謂的「壞廣告」,有包含像是廣告內容為錯誤引導、廣告的物品為非法物品、廣告連結夾帶有惡意程式等。</div>
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在 2016 年 Google 廣告偵測系統有兩項重要發展,一是在廣告政策中新增不准上架「發薪日貸款」(Payday loans)廣告,因為這類廣告通常屬於高利貸讓借款者常常還不出錢,在 7 月上線後,短短 6 個月的時間內 Google 就刪除 500 萬則「發薪日貸款」;二則是系統加強偵測「誘騙點擊」(trick to click)廣告,這類廣告通常會偽裝是電腦系統的通知,當使用者誤點進去就會下載惡意軟體,這類廣告在 2016 年被刪除 1.12 億個,比 2015 年多出 6 倍。</div>
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這份報告中也有提到其他被移除的廣告,像在「違法產品」的類別,移除 6800 萬個違反醫療保健的廣告,移除 1700 萬個非法賭博的廣告; 在「誤導廣告」的類別,移除 8000 萬個藉由誤導、欺騙、震撼的手法誤導使用者點擊的廣告;而在行動端有一種「自己點擊廣告」,會自行點擊廣告帶使用者進入下載 APP 的程式或網站,過去在 2015 年只被移除幾千個,但沒想到這種惡劣手法越來越氾濫,在 2016 年移除 2 萬 3000 個。</div>
<figure class="alignnone no-info-img" style="background-color: white; border: 0px; color: #444444; font-family: 微軟正黑體, Arial, STHeiti, "Sans Serif"; font-size: 16.5px; margin: 0px; padding: 0px; vertical-align: baseline;"><img alt="0127-Google-Bad-Ads-report-2016" src="https://img.technews.tw/wp-content/uploads/2017/01/27214132/0127-Google-Bad-Ads-report-2016.png" style="background: transparent; border: 1px solid rgb(221, 221, 221) !important; display: block !important; margin: 0px auto 30px !important; max-width: 80%; outline: 0px; padding: 8px; vertical-align: baseline;" /></figure><div style="background: rgb(255, 255, 255); border: 0px; clear: both; color: #444444; font-family: 微軟正黑體, Arial, STHeiti, "Sans Serif"; font-size: 16.5px; line-height: 2.1 !important; margin-bottom: 20px; outline: 0px; padding: 0px; text-indent: 2em; vertical-align: baseline;">
Google 的廣告政策很明白的禁止上述這些類型的壞廣告,但還是會有壞廣告,甚至還會有壞廣告試圖欺騙偵測系統,在 2016 年就有 700 萬個試圖欺騙系統的壞廣告。其中一種欺騙偵測系統的手法是偽裝成聳動新聞,但是使用者點進去後可能是減肥藥廣告,而且這種手法急速成長中,Google 在 2016 年 12 月撤下 22 個偽裝生產器,追查後發現,區區 22 個生產器在單周就生成超過 2000 萬人次看到的廣告。</div>
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打假新聞當道,Google 在 2 個月內揪出 200 個假新聞網站</h3>
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另外自 2016 年美國總統大選後被熱切關注的「假新聞」議題,Google 在同年 11 月宣布禁止提供假新聞的網站使用 Google AdSense,不讓這類網站能藉由廣告獲利,在先前 Google 也禁止販賣欺騙產品的網站使用 AdSense。至於禁止假新聞網站使用 AdSense 的政策實施以來,目前成果是有 550 個假新聞網站有嫌疑,有將近 200 個假新聞網站已經被永久停權。</div>
<div style="background: rgb(255, 255, 255); border: 0px; clear: both; color: #444444; font-family: 微軟正黑體, Arial, STHeiti, "Sans Serif"; font-size: 16.5px; line-height: 2.1 !important; margin-bottom: 20px; outline: 0px; padding: 0px; text-indent: 2em; vertical-align: baseline;">
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資料來源:</h3>
<ul style="background: rgb(255, 255, 255); border: 0px; color: #444444; font-family: 微軟正黑體, Arial, STHeiti, "Sans Serif"; font-size: 18px; line-height: 1.71429; list-style-image: initial; list-style-position: outside; margin: 0px 0px 1.71429rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background: transparent; border: 0px; margin: 0px 0px 0px 2.57143rem; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="https://blog.google/topics/ads/how-we-fought-bad-ads-sites-and-scammers-2016/" style="background: transparent; border: 0px; color: #21759b; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">How we fought bad ads, sites and scammers in 2016</a></li>
</ul>
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延伸閱讀:</h3>
<ul style="background: rgb(255, 255, 255); border: 0px; color: #444444; font-family: 微軟正黑體, Arial, STHeiti, "Sans Serif"; font-size: 18px; line-height: 1.71429; list-style-image: initial; list-style-position: outside; margin: 0px 0px 1.71429rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background: transparent; border: 0px; margin: 0px 0px 0px 2.57143rem; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://technews.tw/2017/01/23/google-uses-its-search-engine-to-hawk-its-products/" style="background: transparent; border: 0px; color: #21759b; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Google 相關產品佔搜尋廣告 91%,搶買廣告版位恐影響競價結果</a></li>
<li style="background: transparent; border: 0px; margin: 0px 0px 0px 2.57143rem; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://technews.tw/2016/09/24/77-of-ad-blocking-users-feel-guilty-about-blocking-ads/" style="background: transparent; border: 0px; color: #21759b; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">用廣告阻擋器也會感到良心不安?最新研究:77% 使用者感到有罪惡感</a></li>
<li style="background: transparent; border: 0px; margin: 0px 0px 0px 2.57143rem; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://technews.tw/2016/08/10/facebook-push-an-update-on-ad-blocking/" style="background: transparent; border: 0px; color: #21759b; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Facebook 衝出 Ad Block 封鎖!強調自家平台有好的廣告體驗,不該被封鎖</a></li>
</ul>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-53848867955884887042017-02-16T00:21:00.001-08:002017-02-16T00:21:59.153-08:00如果你四十幾歲了,就該明白:<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">如果你 40幾歲了,請看看這篇文章,早看早醒!</span></span></div>
<div class="fb-quote fb_iframe_widget" fb-iframe-plugin-query="app_id=1135636596449350&container_width=1903&href=http%3A%2F%2Fwww.coco01.net%2Fpost%2F314444%3Fr%3Dgoldenhouse36798&locale=zh_TW&sdk=joey" fb-xfbml-state="rendered" style="border-radius: 0px; box-sizing: border-box; display: inline-block; left: 60px; max-width: 100%; position: absolute; top: -46px; user-select: text !important;">
<span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; display: inline-block; font-size: 17px; height: 48px; line-height: 1.5; position: relative; text-align: justify; user-select: text !important; vertical-align: bottom; width: 146px;"><iframe allowfullscreen="true" allowtransparency="true" class="" frameborder="0" height="1000px" name="f36d7dfab8eb4f" scrolling="no" src="https://www.facebook.com/v2.8/plugins/quote.php?app_id=1135636596449350&channel=http%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter%2Fr%2F0eWevUAMuoH.js%3Fversion%3D42%23cb%3Df3f6945c5de987c%26domain%3Dwww.coco01.net%26origin%3Dhttp%253A%252F%252Fwww.coco01.net%252Ff17fa9f19ad8e4%26relation%3Dparent.parent&container_width=1903&href=http%3A%2F%2Fwww.coco01.net%2Fpost%2F314444%3Fr%3Dgoldenhouse36798&locale=zh_TW&sdk=joey" style="border-radius: 0px; border-style: none; border-width: initial; box-sizing: border-box; height: 48px; max-width: 100%; position: absolute; user-select: text !important; visibility: visible; width: 146px;" title="fb:quote Facebook Social Plugin" width="1000px"></iframe></span></span></div>
<br />
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on"><img alt="如果你 40幾歲了,請看看這篇文章,早看早醒!" src="http://img5.kingdge.com/img/aa6e637ca2c8a98b9c60fecf91c73168&w=600" style="border-radius: 0px; border: 0px; box-sizing: border-box; height: auto !important; max-width: 100%; user-select: none; vertical-align: middle;" unselectable="on" /></span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">(圖片來源)</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">1)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">在愛的世界裡,沒有誰對不起誰, 只有誰不懂得珍惜誰。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">2)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">不要因為寂寞愛錯人, 更不要因為愛錯人而更加寂寞了。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
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<a name='more'></a><br />
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">3)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">有個懂你的人,是最大的幸福, 沒有懂你的人,就自己懂自己。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on"><img alt="如果你 40幾歲了,請看看這篇文章,早看早醒!" src="http://www.thegreatdaily.comdata:image/png;base64,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&w=600" style="border-radius: 0px; border: 0px; box-sizing: border-box; height: auto !important; max-width: 100%; user-select: none; vertical-align: middle;" unselectable="on" /></span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">4)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">好朋友是應該相互欣賞的,而不是相互利用的。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on"><img alt="如果你 40幾歲了,請看看這篇文章,早看早醒!" src="http://img5.kingdge.com/img/126c6230a50862cb299331dd7ca147b1&w=600" style="border-radius: 0px; border: 0px; box-sizing: border-box; height: auto !important; max-width: 100%; user-select: none; vertical-align: middle;" unselectable="on" /></span></span></div>
<div class="text-center ad-well well well-sm" style="background-color: #f3f3f3; border-radius: 3px; border: 0px; box-shadow: none; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 14px; margin: 15px 0px; max-width: 100%; min-height: 20px; overflow: hidden; padding: 10px 0px; text-align: center; user-select: text !important; width: 750px;">
<div class="margin-bottom-10" style="border-radius: 0px; box-sizing: border-box; clear: both; margin-bottom: 10px; max-width: 100%; user-select: text !important;">
廣告</div>
<ins class="adsbygoogle" data-ad-client="ca-pub-4088525079907691" data-ad-slot="9607506962" data-adsbygoogle-status="done" style="border-radius: 0px; box-sizing: border-box; display: inline-block; height: 280px; user-select: text !important; width: 336px;"><ins id="aswift_6_expand" style="background-color: transparent; border-radius: 0px; border: none; box-sizing: border-box; display: inline-table; height: 280px; margin: 0px; padding: 0px; position: relative; user-select: text !important; visibility: visible; width: 336px;"><ins id="aswift_6_anchor" style="background-color: transparent; border-radius: 0px; border: none; box-sizing: border-box; display: block; height: 280px; margin: 0px; padding: 0px; position: relative; user-select: text !important; visibility: visible; width: 336px;"><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="280" hspace="0" id="aswift_6" marginheight="0" marginwidth="0" name="aswift_6" scrolling="no" style="border-radius: 0px; box-sizing: border-box; left: 0px; margin: 0px !important; max-width: 100%; position: absolute; top: 0px; user-select: text !important; width: 336px;" vspace="0" width="336"></iframe></ins></ins></ins></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">(圖片來源)</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">5)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">飯應一口一口吃,事要一點一點做。 沒有一蹴而就的事情,凡事都有個過程。 不要整日疲於奔命,應該活得從容。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">6)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">光從容還是不夠的, 適當的時候還是要秀一下自己, 讓平淡的日子亮起來。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">7)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">任何事物都具有兩重性,有時候甚至沒有對錯。 您以為錯的,在別人看來或許是對的。 而您竭盡全力為之奮鬥的, 卻很有可能正是別人擺脫和拋棄的。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">8)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">生活質量的優劣,完全取決於自己的心態。 珍饈美味、杯晃交錯間如果掩映的是爾虞我詐, 則遠不如「三五知己坐,淡茶話家常。」</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">9)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">親情的疏離是切膚的傷痛。 淡一些、諒一些、忍一些, 會使我們的心寬一些、和一些、暖一些。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div class="text-center ad-well well well-sm" style="background-color: #f3f3f3; border-radius: 3px; border: 0px; box-shadow: none; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 14px; margin: 15px 0px; max-width: 100%; min-height: 20px; overflow: hidden; padding: 10px 0px; text-align: center; user-select: text !important; width: 750px;">
<div class="margin-bottom-10" style="border-radius: 0px; box-sizing: border-box; clear: both; margin-bottom: 10px; max-width: 100%; user-select: text !important;">
廣告</div>
<ins class="adsbygoogle" data-ad-client="ca-pub-4088525079907691" data-ad-slot="2084240166" data-adsbygoogle-status="done" style="border-radius: 0px; box-sizing: border-box; display: inline-block; height: 280px; user-select: text !important; width: 336px;"><ins id="aswift_7_expand" style="background-color: transparent; border-radius: 0px; border: none; box-sizing: border-box; display: inline-table; height: 280px; margin: 0px; padding: 0px; position: relative; user-select: text !important; visibility: visible; width: 336px;"><ins id="aswift_7_anchor" style="background-color: transparent; border-radius: 0px; border: none; box-sizing: border-box; display: block; height: 280px; margin: 0px; padding: 0px; position: relative; user-select: text !important; visibility: visible; width: 336px;"><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="280" hspace="0" id="aswift_7" marginheight="0" marginwidth="0" name="aswift_7" scrolling="no" style="border-radius: 0px; box-sizing: border-box; left: 0px; margin: 0px !important; max-width: 100%; position: absolute; top: 0px; user-select: text !important; width: 336px;" vspace="0" width="336"></iframe></ins></ins></ins></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">10)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">對待父母再不可做薄養厚葬的傻事了, 他們那一輩人受的磨礪太多了, 善待他們就是善待我們的良心。 其實大多的時候他們根本就不需要你的榮華, 每週打1個電話或問他們一個年輕時的故事, 然後耐心地聽他們講完,他們就很知足了。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on"><img alt="如果你 40幾歲了,請看看這篇文章,早看早醒!" src="http://img5.kingdge.com/img/360bae88c957977af57f6b667faff0ef&w=600" style="border-radius: 0px; border: 0px; box-sizing: border-box; height: auto !important; max-width: 100%; user-select: none; vertical-align: middle;" unselectable="on" /></span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">(圖片來源)</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">11)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">地位和榮譽只不過是一個杯子, 而您的修養和品性才是你杯中的東西。 夜光杯中未必盛的就是葡萄美酒, 也可能是一杯濁水。 粗瓷盞裡未見得就是白開水, 很可能悶的是一盞極品龍井。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">12)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">事業有成時要珍惜自己的身體, 事業無成時要讓自己更健康。</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<br /></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: none;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">13)如果你四十幾歲了,就該明白:</span></span></div>
<div style="background-color: white; border-radius: 0px; box-sizing: border-box; color: #333333; font-family: "lucida grande", tahoma, verdana, arial, "Microsoft JhengHei", sans-serif; font-size: 17px; line-height: 1.5; margin-bottom: 10px; user-select: text;" unselectable="on">
<span style="border-radius: 0px; box-sizing: border-box; font-size: 14px; line-height: 1.5; user-select: none;" unselectable="on"><span style="border-radius: 0px; box-sizing: border-box; font-weight: 700; user-select: none;" unselectable="on">您的生活應該是淡定、從容、健康而幸福!</span></span></div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-25746974626145466442017-02-13T19:35:00.002-08:002017-02-13T19:35:08.538-08:002017年SEO最重要的四項指標<h1 class="entry-title" style="background-color: white; color: #6b5d38; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 34px; line-height: 40px; margin: 0px 0px 5px 17px; padding: 2px 0px 0px; width: 601px;">
2017年SEO最重要的四項指標</h1>
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<img alt="2017年SEO最重要的四項指標" src="http://www.arno.tw/wp-content/uploads/2017/02/2017s-four-most-important-ranking-factors.jpg" style="background-image: url("http://www.arno.tw/images/bg/img-tiny-fade-bg.png"); background-position: center bottom; background-repeat: repeat-x; border-radius: 5px; border: 0px; box-shadow: rgba(1, 1, 1, 0.498039) 0px 1px 2px; height: auto; margin: 6px 0px; max-width: 98%; padding: 6px; position: relative; vertical-align: middle; z-index: 0;" /></div>
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本篇<a href="https://www.searchenginejournal.com/2017s-four-important-ranking-factors-according-seo-industry-studies/184619/" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="2017’s Four Most Important Ranking Factors, According to SEO Industry Studies">原文(2017’s Four Most Important Ranking Factors, According to SEO Industry Studies)</a>作者為Link-Assistant.Com的創辦人暨首席營運長Aleh Barysevich,其主力產品SEO PowerSuite中的Rank Tracker,是我們長期用來追蹤客戶網站關鍵字排名的工具。本篇內容雖然是老生常談,但其中有針對性的給了幾個非常實際且實用的建議,我強烈推薦想要在今年著重進攻SEO自然排序最佳化的朋友一讀。</div>
<a name='more'></a><br />
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根據SEO產業的多項研究,影響了如今的SEO排序結果主要有九大主要要素,推薦你閱讀此篇:<a href="http://www.link-assistant.com/news/ranking-factors.html" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="Google's 9 major ranking signals:What they are and how to check your site against them">Google’s 9 major ranking signals:What they are and how to check your site against them</a>。</div>
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Google的演算法不斷的變化,本文列舉出四項<strong style="font-size: 19.8px;">2017年SEO最重要的指標</strong>是基於 SearchMetrics、 Backlinko 以及原作者公司的研究而撰寫,內容有隨我個人經驗而些微調整:</div>
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1.內容Content</h2>
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內容一直以來都是最重要的Google排名要素,而在最近幾年中,隨著Google演算法不停的進步,認真的為網站產出優質的文章所帶來的影響力愈來愈強勁。</div>
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事實上,在Search Metrics的研究報告中顯示,排名前20的搜尋結果中,只有53%有在標題<title>中帶入關鍵字詞,只有不到40%在 <h1>中放置關鍵字詞,且這個數字正在逐年下降,從中清楚的表明了,Google最重視的是文章的相關性,而非用關鍵字的推疊量來決定排序。</div>
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究竟,具"相關性"的內容是什麼樣子的?<strong style="font-size: 19.8px;">答案是:【全面性】</strong></div>
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你可以試著搜尋"米格魯",觀看搜尋結果第1頁的內容</div>
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<img alt="Google搜尋米格魯" src="http://image.arno.tw/arno/article/201702/2017s-four-most-important-ranking-factors/2017s-four-most-important-ranking-factors-01.jpg" style="background-image: url("http://www.arno.tw/images/bg/img-tiny-fade-bg.png"); background-position: center bottom; background-repeat: repeat-x; border-radius: 5px; border: 0px; box-shadow: rgba(1, 1, 1, 0.498039) 0px 1px 2px; height: auto; margin: 6px 0px; max-width: 98%; padding: 6px; position: relative; vertical-align: middle; z-index: 0;" /></div>
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你會看到出現的結果包含了 綜合性的維基百科 / 特徵 / 性格 / 優缺點 / 新聞討論 等等,這是你想瞭解 米格魯 時會想知道的一切。</div>
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<strong style="font-size: 19.8px;">“語義搜尋"</strong>就是體現在這個地方,蜂鳥(Hummingbird)以及RankBrain等演算法會在演算的過程中擊退虛假的關鍵字堆疊。</div>
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Backlinko也發現,豐富的(長)內容會較短篇的內容排名佳,猜測是因為頁面內可以更加詳細的描述所傳達的訊息。另外SearchMetrics發現,手機使用者瀏覽畫面長度通常只有電腦使用者呈現的2/3,而且,使用手機佔比還在不斷的攀升中。</div>
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= 如何優化 =</h3>
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頁面的內容會影響各種排名要素,如跳出率(Bounce Rat)及點擊率(CTR),為了達到最好的效果,必須讓你的內容最<storng>全面性的符合</storng>使用者需求。例如,如果你希望使用者搜尋「訂做沙發」時能看到你的網站,你就必須讓網站涵蓋了各種和訂做沙發相關的知識及內容(EX:訂做沙發的案例 / 訂做沙發的流程 / 訂做沙發要注意的事項 / 為什麼要訂做沙發)。</div>
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你可以試著:</div>
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<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;"><strong>尋找網站內容較為薄弱的頁面</strong><br />EX:一個頁面中的文字敘述不到100個字,而且完全沒有圖片;那麼你應該要讓文字更豐富,在頁面中放入更多使用者想看到的圖片甚至影片。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;"><strong>每一個頁面要更專注於說明【一件】更細微的事情</strong><br />EX:你已經有一篇文章告訴使用者訂做沙發要注意的事情,但你可以有一個頁面專門講沙發的皮/布如何挑選,再有一個頁面專門講沙發內的內餡填充物的影響。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;"><strong>提升你在某一個小範圍的權威性</strong><br />這個部份我的解理是,你需要成為行業中的網路知識領導者,藉由豐富的內容讓 真正想要購買/有興趣 的使用者,對你的品牌更有信任感。</li>
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2.外部連結/反向連結(Backlinks)</h2>
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外部連結依然是一項相當重要的Google排名要素,經過這麼多年,Google已經愈來愈能判斷連結品質的好壞,更多的外部連結會帶來更多的分數,但前提是,你所帶來的外部連結是來自不同來源且具有權威性的網站。</div>
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在2017年要擁有強大連結分數的關鍵是<strong style="font-size: 19.8px;">建立使用者渴望的內容</strong>,並且竭盡所能的將你的內容推廣出去,當其它同業中的權威人士將連結連到你所撰寫的內容時,Google會讀取你的外部連結文字,並判定你的內容相關性。</div>
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當你撰寫的內容獲得更多的高品質外部連結,則代表你達成三個重要的排名訊號:<strong style="font-size: 19.8px;">外部連結數量</strong>、<strong style="font-size: 19.8px;">權威性連結</strong>、<strong style="font-size: 19.8px;">外部連結多樣化</strong>。</div>
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要注意的是,社群訊號的主要作用之一,是獲得更多高品質的外部連結,SearchMetrics發現排名位置和社群訊號的強度,與所有社群媒體皆有高度相關性,雖然Facebook仍然是使用者關注度最高的平台,但其它可以經營的社群媒體也是相當重要的。</div>
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= 如何優化 =</h3>
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有許多的方法可以處理外部連結建設,但它們都可以歸結為內容行銷。第一步:建立高品質的內容。第二步:推廣內容。</div>
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如果你不知道從何開始,我建議你閱讀由Anna Crowe所撰寫的 2016’s important link building strategies。如果你在建立原創內容遇到了困難,可以試著使用 摩天大樓連結架構技巧(Skyscraper link building technique),找出其它人擁有大量外部連結的相關內容,使用更詳細的文章來改進其內容,然後把你所撰寫的內容努力的向外推廣出去。</div>
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如果有預算的話,我建議你使用連結研究軟體(link auditing software)來讓你的連結建置得更好:</div>
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<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">偵測你的內容有多少外部連結,並瞭解這些連結的品質。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">消除垃圾及低品質外部連結,如果不能夠刪除,則使用disavow的方式處理。</li>
</ul>
<blockquote style="background: url("http://www.arno.tw/images/icon/blockquote-bg.jpg") rgb(255, 255, 255); border-bottom: 1px solid rgb(181, 226, 225); border-left: none; border-top: 1px solid rgb(181, 226, 225); clear: both; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; left: -18.0156px; margin: 20px 0px; overflow: hidden; padding: 15px 12.0156px; position: relative; width: 613.016px;">
ARNO:在台灣絕大部份SEO業者是使用大量的外部連結來提升SEO排序,主要原因是因為,好的內容往往需要業主的配合,這樣太過麻煩也很花時間,但如果你真的下定決心要把網站的SEO做得很好,請至少每一個禮拜為你的網站產出一篇高相關度的高品質內容,做不出來/很難寫,永遠是失敗者的藉口。</blockquote>
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3.行動裝置體驗優先</h2>
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在2016年SEO最大的變化之一是,Google轉為以行動裝置優先收錄索引 這一項轉變,這意味著Google會優先收錄擁有行動版網頁的網站,而不是只有電腦版的網站。</div>
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行動裝置優化是一個非常重要的排名要素,根據SearchMetrics的數據,在各個國家排名前100名的網站,都擁有適合的行動裝置解決方案。</div>
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在2017年,你的行動版網站和電腦版網站擁有相同的內容,將變得前所未見的重要,行動裝置友善是未來的準則,而且【85%的所有網站現在都符合Google的移動設備適用標準】(連結)。甚至我會認為,你不只是要注意行動版網頁的內容,而是在建置網站的時候,就應該優先考慮手機使用者的畫面呈現,再來考慮其它裝置使用者的體驗。</div>
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<strong style="color: red; font-size: 19.8px;">警告:</strong><a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="Mobile-first Indexing">根據Google的說法</a>,如果您正在建立網站的行動版本,<strong style="font-size: 19.8px;">在它完成之前不要正式上線</strong>。發佈不完整或零碎版本的行動網站,可能會對網站排名造成傷害,最好在行動版網站準備就緒前,將你的網站對外保持為桌電版網站。</div>
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此外,頁面讀取速度是另一項重要的排名因素,它對於使用者體驗影響甚深,電腦版網站應該3秒內讀取完畢,而行動版網站則應該在2秒甚至更短的時間完成(根據SearchMetrics所述,排名最佳的網站,其行動版網站的讀取速度比電腦版快了1秒以上)。</div>
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= 如何優化 =</h3>
<ul style="background-color: white; color: #373737; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; list-style: none; margin: 0px 0px 15px; padding: 0px 0px 0px 15px;">
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">使用<a href="https://www.google.com/webmasters/tools/" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="Google Search Console網站管理員工具">Google Search Console</a>加入並驗證你的行動版網站。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">使用<a href="https://search.google.com/structured-data/testing-tool" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="結構化資料測試工具">結構化資料測試工具</a>確保你的電腦版及行動版網站都擁有相同的結構化標記。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">確保 <a href="https://www.google.com/webmasters/tools/robots-testing-tool" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="robots.txt 測試工具">robots.txt 測試工具</a> 能夠正常的讀取你的行動版網站。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">使用 <a href="https://developers.google.com/speed/pagespeed/insights/" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" titel="Google PageSpeed Insights">Google Page Speed Insights</a>測試網站讀取速度,如果你的網頁讀取過慢,請使用測試工具找出 未經壓縮的內容、網頁錯誤及其它問題,從而提升網站速度。</li>
</ul>
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</h2>
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還有許多其它技術因素會在網站的排名當中發揮重要的作用,這些因素包括:</div>
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<strong style="font-size: 19.8px;">加密:</strong>Backlinko發現,https網站和搜尋結果第1頁之間的強烈相關性,SearchMetrics確認,45%的頂尖網站都有使用https加密(在2015年僅有12%)。</div>
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<a href="https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html" style="border-bottom: 3px dotted rgb(255, 153, 0); color: #6b5d38; padding: 0px 5px; text-decoration: none;" title="HTTPS as a ranking signal">Google在2014年時即證實</a>,擁有強大的https加密的網站,排名將優於http網站,而從2017年起,若你的網站沒有使用https加密,在Google Chrome瀏覽器中將被標示為"不安全"(近期是改為顯示驚嘆號)。</div>
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<strong style="font-size: 19.8px;">H1以及H2標籤</strong>:從今年開始,有愈來愈多的著陸頁面使用H1以及H2標籤,SearchMetrics發現,至少使用一個H2標籤會和更好的SEO排序是有關聯性的。</div>
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<strong style="font-size: 19.8px;">錨點文字(Anchor text)</strong>:完全比對的連結文字錨點依然對SEO排名有很大的影響,但如果你的連結點擊後顯示的是不自然或垃圾的內容,你可能會面臨企鵝演算法(Penguin Update)的懲罰,你要做的是讓你的錨點文字充滿多樣化而且自然的呈現。</div>
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<strong style="font-size: 19.8px;">彈出式廣告</strong>:為了與Google強調行動優先同調,截至2017年01月10日,Google開始打擊會干擾使用者的彈出式廣告,這意味著任何包含主要內容CTA的網頁,若使用者點擊時跳轉到新的視窗或不同網域,可能會受到懲罰。例外情況包含了登入對話框、不過於明顯的小型橫幅以及法律要求的視窗(EX:年齡驗證)。</div>
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= 如何優化 =</h3>
<ul style="background-color: white; color: #373737; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; list-style: none; margin: 0px 0px 15px; padding: 0px 0px 0px 15px;">
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">使用https加密。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">使用H2標籤,尤其是如果你網站的關鍵重要頁面沒有使用的話,請馬上加上。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">確保你的錨點文字是多樣化且在語意上是相關的。</li>
<li style="background: url("http://www.arno.tw/images/bg/li-bg.png") 0px 1px no-repeat; border-bottom: none; font-family: Arial, 微軟正黑體, "Microsoft JhengHei", "Times New Roman", Times, serif; font-size: 18px; line-height: 1.7em; margin-bottom: 10px; overflow: hidden; padding-bottom: 2px; padding-left: 28px !important; padding-right: 0px; padding-top: 2px; text-align: justify;">在網站所有頁面中移除彈出式視窗(未經使用者點擊的)。</li>
</ul>
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總結</h2>
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SEO是一個永不停歇的行業,在過去的幾年中,我們能看到Google不停的促進搜尋結果呈現更豐富的內容、更優質的連結、和更好的行動版體驗,其它的排名要素當然也很重要,並會為你的網站帶來更好的排序,但如果你能夠優先改善本文中提到的排名要素,那麼我相信你的網站一定會在搜尋結果中脫穎而出。</div>
屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-60123898608280349952017-02-11T22:15:00.000-08:002017-02-11T22:15:12.581-08:00去廈門開戶老師這麼誠心問,我把在mobile01 2014年的教戰守則完整版提供給老師參考如下:<br />
大陸銀行開戶,小弟分析過未來進出的風險(20年前小弟常跑大陸,內地各大城市也去過幾個),建議有興趣的人士,還是撥空專程跑一趟最近的城市,以免未來手續不齊備,隨時可以臨時跑去補上。<br />
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小弟在考慮上海、廈門、深圳、珠海等城市後,決定廈門。因為松山機場有三家航空公司(立榮、復興、華信),每家每天有八班,總共20幾班的飛機去金門,單趟機票約2000-2300台幣。想去,隨時搭捷運到松山機場站,直接進去買機票一小時後就到金門了。到了金門尚義機場,搭計程車到水頭碼頭,距離約10公里。車資跳表或喊價都約300台幣。時間比較多的人可以搭公車,刷悠遊卡就可以。到了水頭碼頭,每半小時就有一班船開往廈門五通碼頭,大約一小時就到了廈門五通碼頭了。船票台幣550元,另外付100台幣碼頭清潔費。回程的船票130人民幣,只是碼頭清潔費30人民幣另付。這個速度跟效率遠比任何點對點的直航更快!<br />
出了五通碼頭要辦第一件事,就是向左轉或是向右看,可以看到左邊的中國移動,右邊的中國電信。看你喜歡哪一家,進去就說要辦國際漫遊可以收簡訊的預付卡。我這一筆金額比較貴500人民幣,聽說現在只有聯通有這種卡(叫做國際暢聊卡,電話隨心打),效期25年,每個月扣6人民幣,他們叫做來電顯示費。我們叫做簡訊漫遊通知。如果不打電話只收簡訊,每個月只有6人民幣的費用。回來你可以上中國聯通的網站,去註冊你的手機號碼,內容跟台灣的三家電信公司加入會員差不多。你的帳戶餘額、通話費,網頁上一清二楚,還可以網路加值(他們叫做沖值)。只要卡片內有餘額,你的預付卡可以用25年。很夠了。<br />
記住,去大陸辦事情。千萬不要馬上把錢掏出來。等所有事情,有想到的,沒想到的,想ㄠ的,不想ㄠ的,都弄到手,再慢慢把錢掏出來,一旦你付錢後,他們辦事就很馬虎了。<br />
出了五通碼頭,就看你想去廈門哪一邊了。如果你想去鼓浪嶼那一邊的風景遊戲區(我叫做西區,因為地圖上在西邊)離五通碼頭比較遠。車資當然比較貴。如果你只想去銀行辦事,那去台灣街(我叫東區,因為地圖上在東邊,離五通碼頭約10公里)。計程車資約40-80人民幣,差異很大吧!光看你的議價能力,看你怎麼砍,我有大陸朋友砍到25人民幣的。不過師傅看你是台灣人,很難砍低於40人民幣,況且現在那邊馬路在施工,挖快速道路,塞車很嚴重,很多的士不想跑。<br />
台灣街,台灣會館就在這邊。小招(大陸人對招商銀行的簡稱)就在一樓。進去就找理財經理。不用去排隊,直接找她辦,一對一很快就好了。<br />
小招當然很快就給我金卡了。不過從深圳招行的錢轉來廈門招行,收10元手續費。買U盾,收20元手續費。買債券(國債)收10元手續費。讓我感覺十分不爽,小招是來收錢的!然後要開理財,填風險評估報告,上面說不可!要買國債,額度又很少!<br />
工商銀行跟華夏銀行也都在台灣街。這兩家銀行剛好在隔壁。一次可以辦完。工行只收開卡卡片5元,其餘密碼器,風險評估買基金、國債、理財。全都免費!每個人在工行都可以有一張免費卡!至於華夏,全免,完全不收錢(U盾,網銀,手銀辦到好)如果在開學季去辦,最好分兩天,因為很多學生去開戶把U盾領光,所以第一天去開戶,第二天去拿U盾。華夏也是守規矩的銀行,風險評估不給做。要買理財請臨櫃。不過一天可以轉帳400萬免費。在台灣ATM領錢,每天第一筆免手續費!這樣就夠了!<br />
至於密碼器跟U盾哪種比較好,這是人智之見,各有所好。我比較愛密碼器。網路安全性比較高。工行的網銀、手銀透過手機簡訊跟密碼器兩道手續保障,很安全的。<br />
再來說說工行的手續費,很多人說工行收費很高。我個人經驗是工行是可接受的,光看你怎麼用。譬如匯款手續費,臨櫃上限50元,網銀打對折收,手銀10元封頂。每筆匯款金額上限20萬人民幣,一天匯款上限100萬人民幣。我朋友匯給我的匯款金額都是上限,但是我看到工行每筆只收他7.5人民幣。比台灣匯款便宜!<br />
以上是各銀行開戶相關資訊報告。如有遺漏,尚祈見諒!<br />
<br />
via:https://www.facebook.com/ccckmit/posts/10154868395716893<br />
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屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0tag:blogger.com,1999:blog-4278880574513353091.post-85237581102144177642016-07-06T05:37:00.001-07:002016-07-06T05:37:57.998-07:00掌握七個重點,完整企劃內容行銷<div class="wpb_text_column wpb_content_element " style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: 'Droid Sans', Arial, Verdana, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei', sans-serif; font-size: 16px; line-height: 28px; list-style: none; margin: 0px 0px 35px; outline: 0px; padding: 0px;">
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">網站內容行銷是我非常喜歡談論的一個主題,因為內容行銷其實是一塊既簡單又困難的領域。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">簡單在哪呢?內容行銷的理論跟策略書上總是說得很簡單、講師總是說得很簡單,並且按照所學的理論去做策略,你會發現形成策略不是很難。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">但難在哪呢?真的執行時你會發現成效完完全全不如預期,這時候你就會備受打擊,發現內容行銷並沒有想像中容易成功。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">的確,我們都知道內容行銷是趨勢,但也有很多品牌打造不出成功的內容行銷。</span></div>
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<h3 class="p3" style="border: 0px; box-sizing: border-box; color: inherit; font-family: Helvetica, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei'; font-size: 24px; font-weight: 400; line-height: 1em; list-style: none; margin: 25px 0px 10px; outline: 0px; padding: 0px;">
<span class="s1" style="border: 0px; box-sizing: border-box; color: #3366ff; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><b style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">2016內容才是王道?</b></span></h3>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">這兩年經常聽得到眾多前輩及部落客談論"content is the KING",如果你經常觀察歐美市場的行銷手法,你會發現內容行銷在國外已經盛行非常久,並且行銷手法也比台灣成熟非常多,為什麼大家都要做內容行銷,它的優勢在哪?</span></div>
<div class="p1" style="border: 0px; box-sizing: border-box; list-style: none; outline: 0px; padding: 0px;">
<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">我們舉例來說,如果我擁有一個品牌,專攻於手作咖啡器材,如果只是單純的放上咖啡器材的商品展示頁作為網站主軸,你覺得這樣的網站具有"品牌黏濁度"嗎?</span></div>
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<img alt="內容行銷,網路行銷" class="vc_single_image-img attachment-full" height="452" src="https://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2016/06/27103108/image1.jpeg" style="border: 0px; box-sizing: border-box; height: auto; list-style: none; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: top;" width="700" /></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">若你希望發展訪客與品牌的互動,透過 Blogging 撰寫手作咖啡的教學文章、咖啡器材挑選的訣竅、咖啡豆的介紹等,並且不時的從內容裡面做導購的動作,誠心誠意的提供訪客優質的教學內容以及自家的優質咖啡器材,只要訪客認可你的內容,並且他們對於"學習手作咖啡"是有需求的,你將創造良好的品牌互動、品牌與訪客的互動模式、以及訪客黏濁度。總言之,透過正確的內容行銷你可以說故事給訪客聽、滿足他們對資訊、對學習的需求。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">當然內容行銷的成本是很高的(人力、時間),但內容行銷具有以下優勢,讓我們不得不愛它:</span></div>
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<li class="li1" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">透過優質內容創造品牌黏濁度,好的內容會讓訪客回訪。</span></li>
<li class="li1" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">透過內容你可以塑造良好的品牌形象。</span></li>
<li class="li1" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">優質的內容能夠擁有良好的 SEO 成效。</span></li>
<li class="li1" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">經營內容就像畜牧,得到的價值並不是短期而已。(你現在也常常在閱讀好幾年前的網站文章/內容吧?至少 Google 會有一大堆)</span></li>
<li class="li1" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">優質的內容可以創造訪客分享、得到更多的分享 = 得到更多的流量以及訪客的認同。</span></li>
<li class="li1" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">優質內容可以提高轉換率。(如果用正確的內容策略)</span></li>
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<span class="s1" style="border: 0px; box-sizing: border-box; color: #3366ff; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><b style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">內容行銷企劃應具備的重點</b></span></h3>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">內容行銷確實是趨勢,有許多企業卻也苦於作不出成效,完整的企劃是很多中小企業會忽略的,透過完整的規劃你才能理解自己少做了甚麼</span><span class="s3" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">、</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">做錯了甚麼、並透過企劃工作重新與團隊共同檢視,究竟我們該從哪裡創造優勢。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">以下</span><span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">分享我內容行銷企劃的配方</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">,企劃裡面主要會有七個重點</span><span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">:</span></div>
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<strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;">1.市場分析(Competitor Research、Persona)</span></strong></h4>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">做市場分析最主要是要幫助我們更理解市場狀況,你必須要知道競爭對手的內容行銷策略、對手的流量狀況、我的目標受眾現在都在接觸那些對手的內容等等</span></div>
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<li class="li1" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px; outline: 0px; padding: 0px;"><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">傾聽使用者需求、完整做好使用者背景調查</span></li>
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<img alt="內容行銷,網路行銷" class="vc_single_image-img attachment-full" height="1550" src="https://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2016/06/27103029/image2.jpg" style="border: 0px; box-sizing: border-box; height: auto; list-style: none; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: top;" width="1100" /></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">(圖片轉自 </span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">UX Lady</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">)</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">傾聽受眾的聲音,是我認為最最重要的一件事,你可以觀察到許多品牌的案例,在制定行銷策略時過於主觀,總以企業導向思考,認為"XXX的作法才會創造訪客流量",但你真的確定這是訪客的需求嗎?</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">完整理解受眾的身份背景需求,你才能夠根據受眾訂出策略。在做內容行銷之前你必須要完整理解目標讀者的背景、興趣、行為、需求。</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">我的受眾幾歲、住哪、收入狀況如何?究竟他們喜歡看甚麼內容?那些內容他們願意分享?他們的需求究竟是甚麼?</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">至於使用者背景調查,你可以看這篇"內容行銷的成功關鍵,<span style="border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><a href="http://www.yesharris.com/persona_research/" style="background: transparent; border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span class="s3" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">Persona Research</span></a></span>"</span></div>
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<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">競爭對手分析</span></li>
</ul>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">在產出內容之前,你必須要先辨識出自己的競爭對手(你可以使用Alexa、SimilarWeb等軟體看產業排名,或是直接透過關鍵字搜尋找出對手),並且徹底的研究他們現在在做甚麼事情,下面我先列出幾個研究重點:</span></div>
<ol class="ol1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px 0px 20px 15px; outline: 0px; padding: 0px;">
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">對手基本的 Profile 建立(對手清單、流量狀況、網站規模)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">對手都產出甚麼樣的內容?他們的內容風格為何?</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">他們都是如何用內容搭配社群媒體進行營運/行銷? 哪些文章得到網友較多的分享?(這部分請善用 Buzzsumo)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">他們的 SEO 成效如何?哪些關鍵字得到較多的流量? (這個工作同樣可以用 SimilarWeb 做到)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">他們的電子報策略為何?(以我來說所有對手的電子報我都有訂閱並且固定去瀏覽)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: decimal; margin: 0px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">他們內容/文章產出的頻率為何?</span></li>
</ol>
<h4 class="p4" style="border: 0px; box-sizing: border-box; color: inherit; font-family: Helvetica, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei'; font-size: 18px; font-weight: 400; line-height: 1em; list-style: none; margin: 25px 0px 10px; outline: 0px; padding: 0px;">
<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">2.訂立明確的內容行銷目標及KPI</strong></span></h4>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">訂立明確的內容行銷目標是規劃內容策略之前最重要的事情之一,究竟品牌希望透過內容行銷得到甚麼?(網站轉換、品牌形象、品牌黏濁度)</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">事實上如果你的網站規劃要營運大量的內容,每一篇文章都有各自不同的目的,有的文章是為了導購、導轉換,但有些則是單純要透過優質的內容,傳達品牌訊息與建立信任,但在開始之前你必須要很清楚知道自己在幹嘛。</span></div>
<div class="p2" style="border: 0px; box-sizing: border-box; list-style: none; margin-bottom: 20px; outline: 0px; padding: 0px;">
<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">而正確的 KPI 制定可以幫助你後續衡量內容行銷的成效,以我的部落格來說我很 care User Engaging 的比例,所以我特別設定了一個資料檢視,目標轉換為"瀏覽超過5個頁面以上",並且我去觀察有多少比例的 User 達到這件事。</span></div>
<h4 class="p4" style="border: 0px; box-sizing: border-box; color: inherit; font-family: Helvetica, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei'; font-size: 18px; font-weight: 400; line-height: 1em; list-style: none; margin: 25px 0px 10px; outline: 0px; padding: 0px;">
<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">3."完整"訂立內容策略</strong></span></h4>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">在做完市場分析之後,你理應已經掌握了 User 的喜好,以及對手的內容行銷策略</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">,</span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">User的喜好在初期也許你還很模糊,需要透過後續的觀察來給你更多的 Insight</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">(</span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">除非你已經建立了非常完整的 User Persona)</span></div>
<div class="p2" style="border: 0px; box-sizing: border-box; list-style: none; margin-bottom: 20px; outline: 0px; padding: 0px;">
<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">這時候你必須要將整個品牌呈現出去的內容都做個規劃及整理,包含網站的</span><span class="s5" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><b style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">首頁、商品頁、Blogging、客服中心、網站關於我、電子報</b></span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">。比方說,如果你的目標受眾是年輕女性,所有的內容呈現風格都能夠用女性所喜好的風格去呈現,從電子報到網站關於我的設計,都帶上年輕女性會喜歡的元素。</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">在整個內容策略上你需要釐清的是:</span></div>
<ul style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px 0px 20px 15px; outline: 0px; padding: 0px;">
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">做好 Topic Research(主題研究),列出目標受眾會感興趣的內容主題(這應該會是最花你時間的部分)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">內容產出的營運策略(in-house 寫手、徵稿)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">內容形成之前的資訊收集該如何進行?(轉載國外文章、派專人採訪、請相關專業人員直接撰寫)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">文章/內容的排版風格為何?(舉例來說,近年很流行的就是條列式的懶人包系列文)</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">網站文字的用色、font size?</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px 0px 5px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">網站使用的圖片風格?</span></li>
<li class="li2" style="border: 0px; box-sizing: border-box; list-style: disc; margin: 0px; outline: 0px; padding: 0px;"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">多久出產一次文章?文章產出頻率為?</span></li>
</ul>
<h4 class="p4" style="border: 0px; box-sizing: border-box; color: inherit; font-family: Helvetica, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei'; font-size: 18px; font-weight: 400; line-height: 1em; list-style: none; margin: 25px 0px 10px; outline: 0px; padding: 0px;">
<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">4.為所有的內容打造專屬的品牌風格</strong></span></h4>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">如果你的網站能夠擁有獨一無二的超優質內容,這會是一個很棒的優勢。但如果在你的產業裡面,許多時候內容都沒辦法獨家擁有,你跟對手難免會有內容相似的狀況,那你需要為自己的品牌內容打出獨特的風格。</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">舉<span style="border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><a href="http://www.niusnews.com/" style="background: transparent; border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span class="s3" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">妞新聞</span></a></span>來說:</span></div>
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<div class="wpb_single_image wpb_content_element vc_align_center" style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: 'Droid Sans', Arial, Verdana, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei', sans-serif; font-size: 16px; line-height: 28px; list-style: none; margin: 0px 0px 35px; outline: 0px; padding: 0px; text-align: center;">
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<img alt="內容行銷,網路行銷" class="vc_single_image-img attachment-full" height="652" src="https://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2016/06/27102944/image3.jpg" style="border: 0px; box-sizing: border-box; height: auto; list-style: none; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: top;" width="1133" /></div>
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<div class="wpb_text_column wpb_content_element " style="background-color: white; border: 0px; box-sizing: border-box; color: #333333; font-family: 'Droid Sans', Arial, Verdana, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei', sans-serif; font-size: 16px; line-height: 28px; list-style: none; margin: 0px 0px 35px; outline: 0px; padding: 0px;">
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">用 SimilarWeb 看 <span style="border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><a href="http://www.niusnews.com/" style="background: transparent; border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">妞新聞</span></a></span> ,該網站月造訪人次為280萬。妞新聞為專門鎖定女性族群的線上雜誌網站,女性線上雜誌在台灣不只一家,但你可以看到他們的網站設計不管是色系、還是一些小圖示的設計(愛心小圖示、粉紅色設計),都非常的女性導向,這也是因為他們很清楚受眾的需求跟喜好。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">優質的內容配上具有品牌風格元素的 UI、排版、內容,能夠讓訪客印象深刻</span><span class="s3" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">,</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">這些風格也能夠讓品牌具有辨識度。當然,你必須要先理解你的受眾喜歡甚麼模式的 UI 跟風格。總不可能受眾是年輕女性,但網站上的一些圖示你設計變形金剛吧(好歹也是愛心或是小熊)</span></div>
<h4 class="p4" style="border: 0px; box-sizing: border-box; color: inherit; font-family: Helvetica, 文泉驛正黑, 'WenQuanYi Zen Hei', 黑體, 'Heiti TC', 微軟正黑體, 'Microsoft Jhenghei'; font-size: 18px; font-weight: 400; line-height: 1em; list-style: none; margin: 25px 0px 10px; outline: 0px; padding: 0px;">
<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">5.SEO策略</strong></span></h4>
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<span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">你必須要思考 </span><span class="s5" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">SEO </span><span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">在品牌內容行銷中扮演的角色,有哪些內容比較容易得到 </span><span class="s5" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">SEO </span><span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">的成效,</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">所有的網站內容都應該要有明確的 Keyword Targeting,並且這個部分也應該在你第一步進行對手研究的時候,你就要有一些頭緒了,你可以像我一樣用表格的方式來記錄網站內容的主要關鍵字、次要關鍵字,這可以幫助你後續的進行 SEO 優化及成效追蹤。</span></div>
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<img alt="內容行銷,網路行銷" class="vc_single_image-img attachment-full" height="216" src="https://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2016/06/27102858/image4.jpg" style="border: 0px; box-sizing: border-box; height: auto; list-style: none; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: top;" width="1269" /></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">以此表格來說,我會記錄我文章的標題、文章想傳達給訪客的訊息,接著是我 </span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">SEO </span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">的 </span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">Keyword Targeting</span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">,最後的文章希望達到的目標(訂閱、流量、購買行為等)以及標籤分類。</span></div>
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<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">6.Facebook營運/行銷策略</strong></span></h4>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">內容行銷搭配社群媒體的營運/行銷,你才有機會創造社群分享以及品牌溝通的渠道,你的受眾可以透過 Facebook 每天來再次的接觸你的內容,甚至與你的品牌作直接性的互動。同時觀察分享、觸及率你也能進一步了解哪些內容得到訪客較好的回響。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">在這一步你要制定好 Facebook 的營運策略,你多久發一次貼文、貼文的格式為何、社群分享的策略為何..等。</span></div>
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<span class="s3" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><b style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">另外,請</b></span><span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><b style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">善用Buzzsumo,了解網友們都分享甚麼文章</b></span></div>
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<img alt="內容行銷,網路行銷" class="vc_single_image-img attachment-full" height="618" src="https://d21p91le50s4xn.cloudfront.net/wp-content/uploads/2016/06/27102820/image5.jpg" style="border: 0px; box-sizing: border-box; height: auto; list-style: none; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: top;" width="1266" /></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">Buzzsumo 是做內容行銷非常棒的一個工具,透過 Buzzsumo 你可以觀察到那些文章是網友最愛分享的?你也可以直接的在 Buzzsumo 內輸入網址,來觀察同產業的競爭對手,究竟對手的哪些內容得到較多的分享?</span></div>
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<span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">更多的 </span><span class="s3" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">Buzzsumo </span><span class="s2" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">資訊請閱讀"<span style="border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><a href="http://www.yesharris.com/content-buzzsumo/" style="background: transparent; border: 0px; box-sizing: border-box; color: #999999; list-style: none; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">利用 </span><span class="s5" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">Buzzsumo </span><span class="s4" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">進行精準內容行銷</span></a></span>"</span></div>
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<span style="border: 0px; box-sizing: border-box; color: #339966; list-style: none; margin: 0px; outline: 0px; padding: 0px;"><strong style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">7.Pageview 提升策略</strong></span></h4>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">所謂的 Pageview 提升策略就是讓訪客作更多的互動、與品牌的內容作更多的接觸,這部分你需要從頭思考自己能做到的是甚麼、訪客的行為模式是甚麼,你要從網站 UI 著手還是從內容裡面著手?</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">較常見的做法是"你可能也會喜歡這些文章"或是"你可能也會對這些產品有興趣"等更進一步的文章/產品推播。以部落格來說,於文章底部置入文章的標籤、分類也是常見的做法。Pageview 提升策略有百百種,當然,後續還是要觀察數據進行優化跟調整,未來有機會我在特地為這部分寫一篇文章。</span></div>
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<span class="s1" style="border: 0px; box-sizing: border-box; list-style: none; margin: 0px; outline: 0px; padding: 0px;">今天就分享到這邊,每個行銷人員都有自己做企劃、以及研究的方法,在這提供我個人的見解,希望對你會有幫助。</span></div>
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屬於我的路http://www.blogger.com/profile/09940620765316794628noreply@blogger.com0